Mirinda is the name of one of the most well-known soft drinks of PepsiCo. The label was created in 1959 in Spain and was a great representation of the local orange industry. After Mirinda was acquired by Pepsi, it gained global popularity and today is available in various flavors.
The visual identity of Mirinda has been changed pretty often, which is understandable, and during the years more and more competitors appeared on the market, and the famous soft drink label had to remind customers of itself and stand out on the shelves of the supermarkets all over the globe.
The very first logo for Mirinda was created in 1959 and stayed with the brand for more than ten years. It was something completely different from what we all can see today. The strict white lettering in a title case, executed in a bold sans-serif font, was set on a bright green emblem, which depicted a stylized massive letter “M” in double green and white outline.
The redesign of 1970 brought the orange components to the logo, and now it was playful and bright. The new delightful emblem of the brand featured a solid orange with a white and yellow outline and a stylized green uppercase lettering horizontally set on it. The color of the inscription was balanced by the leaves in the fruit, and the solidness of the orange was brilliantly accompanied by the smoothness and thickness of the letter lines.
In 1986 the logo was simplified. All the additional contouring lines were removed and the inscription, which was now executed in a stricter sans-serif font and used a darker shade of green for its letters, was set on a white background, which “cut” the circular orange into two parts horizontally.
The redesign of 1992 refined the contours of the emblem and the logotype and placed it diagonally on a bright gradient orange background with yellow diagonal lines coming through the whole image. The lettering was now set in a traditional font with distinct cuts, and the lines of its narrowed green letters were outlined in thick white. The “Orange” tagline in green handwritten cursive was added under the main inscription.
With the redesign of 1995, the Mirinda logo became cleaner and more modern. The orange splashes were added around the fruit, which made it look like it was cut in two halves. As for the logotype, the color palette hasn’t changed, but the typeface gained more elegant contours and some slightly visible sharp serifs on the upper parts of some letters. The white outline of the inscription became thinner, which added a sense of sophistication and style to the entire concept. Two green leaves were now placed not above the orange, but the letter “I”.
The redesign of 2001 introduced another version of the Mirinda visual identity. It was built around the same elements, but this time drawn in brush blurred lines, which had rounded ends and looked very artsy and welcoming. The delightful yellow-shadow was added to the emblem to make it more visual rather than on a solid orange background.
For only a few months in 2004, the brand used a simple and light diagonally placed logotype surrounded by splashes in different shades of orange. The whole composition was set on a white background and looked fresh and young. The uppercase letters of the logo were all jumping, which added playfulness and friendliness to the image of the brand.
The logotype from the previous version was strengthened, got its contours bolder, and cuts straighter. The color palette was changed to gradient green, which looked good on a new background — a circle, framed by green leaves from the top and bottom parts, and with a gradient orange and yellow middle, resembling a summer sunset.
The redesign of 2012 introduced smooth rounded lettering in calm green with the letters outlined in white and green and diagonally arched on a stylized image, with the bottom part showing the fruit, and the upper — yellow and green splashes, standing for taste, refreshment, and the essence of the brand.
In 2017 the Mirinda visual identity goes through another refinement. Now the official version of the brand’s visual identity features only a stylized green logotype set on a white background, which can be changed to an orange one depending on the needs. The inscription has its massive uppercase letters executed in a bold sans-serif font with clean straight lines and distinct cuts.
In 2023, the company introduced a fun update in a form of a colorful initial in the background. It was almost as wide as the whole name and done in an orange, yellow, and pink color palette with a white base. This brought back memories of the original logo, which also featured a large “M”.