Merlion is the premier electronics distributor on the Russian market. It was founded in 1992 and now has more than 659 brands and more than 400 direct distribution agreements in its portfolio.
Merlion is the official mascot of Singapore, a mythical creature with the head of a lion and the body of a fish. The reflection of the company’s name meaning can be seen on the Merlion logo.
It is a very simple yet modern and stylish logo. The bold black typeface of the wordmark with all the lowercase letters and a graphic letter “E” in red.
The letter “E” is drawn as three waves, reflecting the water element of the brand’s name. The Merlion logo has one more red element — the line below the wordmark, which separates it from the tagline “Home Systems” in all uppercase.
The Merlion logo looks nice and eye-catching due to a good color contrast and its minimalism.