MATLAB is a programming language and a numerical environment for algorithms and interfaces, which was created in the 1970s by MathWorks company.
MATLAB, short for “Matrix Laboratory,” was developed in the late 1970s by Cleve Moler, then a professor at the University of New Mexico, to provide students with access to LINPACK and EISPACK without requiring them to learn Fortran.
In 1984, Moler, along with Jack Little and Steve Bangert, co-founded MathWorks to commercialize MATLAB. The software has since evolved into a comprehensive platform for numerical computation, data analysis, visualization, and algorithm development. It is widely used across various industries, including engineering, finance, and academia, for tasks such as data analysis, algorithm development, and modeling.
Today, MATLAB continues to be a leading tool in technical computing, offering a vast array of functions and toolboxes that support a wide range of applications, from simple calculations to complex simulations. Its integration with other languages and platforms further enhances its versatility and utility in professional and research settings.
The MATLAB logo is a three-dimensional figure of a membrane. It is a very meaningful and complicated emblem, which is based on the wave equation, which is one of the basic models of mathematical physics.
The brand uses a mathematical algorithm in order to create their L-shapes a membrane, which first appeared in the earliest years after the company’s foundation and became its official symbol a few years after.
The MATLAB logo contains no wordmark or framing, it is just a pure form, which is colored orange with the addition of a metallic gradient.
The orange color is commonly known as a symbol of creativity and energy. It also shows the passion of the company in what it does. Its scientific approach, which is even more artsy and creative than any humanity or design segment.
The MATLAB logo is unique and built on science and formulas, it shows the brand’s authority and expertise, their wide research, and experience.
What is MATLAB?
MATLAB is a programming language, which was designed in the middle of the 1980s for numeric computing. The name of the language is a derivative from “Matrix Laboratory”.
The uppercase MATLAB logotype with the first “M” slightly larger than other letters, is set in a very traditional and elegant serif typeface with medium-weight bars. The closest font to the one used in the lettering of the programming language’s logo is, probably, Belfast Serial, while there is also a resemblance to Arrus BT Std Medium.
As for the color palette of the MATLAB visual identity, it uses glossy turquoise and orange gradients for its emblem, which are balanced by the plain black of the lettering. The bright color of the graphical element represents wisdom and knowledge, while the black is here to reflect a professional approach and expertise.