Macron is the name of a sportswear brand, which was established in 1971 in Italy. The company is well known for designing and producing uniforms for sports teams, as well as leisure and activewear for men, women, and kids. The yearly revenue of the company is about 80 million EUR.
The contemporary Macron visual identity, composed of a stylish logotype with an emblem inside it is memorable and chic, reflecting the strong spirit of sport and showing everything can be elegant and sophisticated.
Executed in a black-and-white color palette the logotype of the Italian sportswear brand in the lowercase is written in a modern and smooth sans-serif typeface with rounded angles and pointed tails of “M” and “R”.
The emblem and the icon of the label are placed inside the wordmark, instead of the letter “O”, and composed of a solid black dot with geometric figures on it. The figures make up a stylized silhouette of a person with his hands up, and consists of a rhombus (the head) and a triangular shape, pointing down, resembling an arrowhead (the body).
The geometric composition, looking like a man, a flower, and an arrow, represents happiness, energy, and progress showing the main qualities and values of the famous European apparel brand.
The monochrome color palette of the Macron logo is a reflection of style and sophistication, which also points to the label’s professionalism and high quality of its garments. The black and white combination looks great on any background and tags of the branded apparel.
The typeface of the black sleek wordmark is custom, yet similar to Kandira Black extended with its soft yet confident lines and modern contours.