MAC Cosmetics is a Canadian brand of make-up cosmetics, which was established in 1934 and today is one of the world’s most popular names in the industry.
The name of the brand, MAC, is derived from Make-up Art Cosmetics, so being an abbreviation, it is always written in all capitals.
The strong and minimalist MAC visual identity is strong and instantly recognizable all over the world. It is composed of a modern wordmark with only two small extra details.
The stretched bold lettering of the MAC logo is executed in a modern and even futuristic sans-serif typeface, which is close to Factor font. It has clean lines with rounded angles and both “M” and “A” are opened at one point, which makes the wordmark more lightweight and stylish.
The letters of the nameplate are located close to each other and are all connected to their bottom line. The upper part of the inscription looks more empty, and that is why there are two dots added on both sides of the letter “A”.
The bold dots perfectly balance the logotype and add uniqueness and individuality to the brand’s visual identity.
MAC Cosmetics uses black and white combination for its logo, and white sometimes turns silver when placed on packaging, depending on the collection.
What is MAC Cosmetics?
MAC Cosmetics is one of the world’s most famous make-up cosmetics labels, which was established in Canada in the middle of the 1930s, and by today has grown into one of the global leaders of the industry, with its branded boutiques all over the globe.
The stylized futuristic lettering from the MAC Cosmetics primary badge is set in the uppercase of a custom designer typeface with the bold lines and rounded ends of the bars. The closest font to the one, used in the MAC Cosmetics insignia, is, probably, Lowbridge Hand Regular Ultra Expanded, but with some stylized modifications of all contours.
As for the color palette of MAC Cosmetics” visual identity, it is very minimalistic: the black lettering is written against a white background. It looks stylish and expensive, evoking a sense of stability, professionalism, and excellence.