Lotec is a famous European sport-cars manufacturing company, which was established in Germany in 1962. During its history, the band has released four different race car models and two supercars, which are considered to be one of the best in the world.
The company name Lotec is a derivativefrom Lotterschmidt Technology, named after the company founder, Kurt Lotterschmidt, who at the age of 21 opened his atelier to repair Mercedes cars. In addition to repairing Mercedes cars, he also began customizing cars for wealthy clients. This is how the luxury German marque was born.
Today Lotec is a small German atelier with about 20 employees, hence each car, released under this brand is a true event on the world’s automaking stage.
What is Lotec?
Lotec is a luxury German car marque, which was established at the beginning of the 1960s by Kurt Lotterschmid. Today it is a very small atelier, which produces exclusive vehicles with top-notch technical and design characteristics.
From the first years, Lotec started using its custom unique logotype, but the initial version featured a reverse color palette, with the bold black symbols placed on a white background, and thin white gaps between cone lines. In this original execution, the whole badge looked completely different — more stable and usual, but there was a lot of power in it. It was a stylish and fancy, yet very masculine logotype.
The visual identity of the Lotec is bold and solid. Its text-based logo looks powerful and professional, whether it is printed on documents or posters, or placed on the car, executed in a silver outline.
The Lotec logo comprises a bold custom inscription executed in a sans-serif typeface, with letters glued to each other, and being a continuation of each other. The letter “O” has the bars of “L” and “T” overlapping its body and outlines in white, which creates a pattern on a perfect black circle.
The elongated horizontal bar of the “T” is also the upper bar of the letter “E”, which has its lower part also elongated and separated from the “C” by a thin white arch.
The Lotec nameplate is instantly recognizable. There is nothing unusual or new in it, but the thick lines are perfectly balanced by the whole delicate outline, and different lengths of bars along with a slightly italicized typeface create a sense of motion and progress, reflecting the company’s energy and professionalism.
As for the color palette of the logo, it is usually executed in monochrome, which is the perfect choice for almost any possible placement. When used on the car bonnets, the emblem uses silver metal, a delicate and elegant shade, adding style and sophistication.
The bold outlined lettering from the primary Lotec badge is set in a custom-designed sans-serif font with massive capitals glued to each other. It is not even a font, but a graphical inscription, which replaces the emblem and the logotype at the same time.
As for the color palette of the Lotec visual identity, it is based on plain black or dark gray for the outline of the custom letters, with a transparent background, which is most often white. It is a timeless color combination, which looks elegant and powerful, evoking a sense of eternity, style, and excellence.