Lonsdale is a British brand of boxing and martial arts apparel designer and manufacturer. It was founded in 1960 by Bernard Hart, today the brand is a part of Sports Direct group.
The brand was named after Lord Lonsdale, who was the first to organize boxing match in gloves.
The Lonsdale logo is highly recognizable and is a great reflection of the brand’s character and values. It is composed of a wordmark and an emblem above it.
The famous Lonsdale emblem is a lion. This strong and powerful animal is walking above the lettering and looking left. The emblem reflects the brand’s stability and courage of a fighter.
The Lonsdale logo is remarkable and bright, it alternates two color palettes — monochrome and blue with red. They both reflect the brand’s confidence and authority.
Lonsdale is a globally recognised brand, renowned for its strength, courage and power. The Lion logo is instantly recognisable and embodies the spirit of Lonsdale.
A custom typeface of the wordmark features strong bold lines, and the underline coming out of the letter “L”, which has the “London” tagline beneath it. The nameplate forms an arch.