Loctite is a brand of adhesives fabricating company, which was established in 1956 in the United States. Today the trademark is owned by German Henkel Corporation and distributes its products all over the globe.
The logo is composed of a single wordmark, which is sometimes placed into a scarlet red rectangle, but more often is used on its own, drawn in red and white.
The Loctite nameplate in all the capital letters is executed in a bold italicized sans-serif typeface, with straight clean lines. It looks neat and full of energy, showing the company as powerful and progressive.
The only decorative element of the Loctite logo are thin white lines in the middle of the first three letters of the wordmark, “LOC”. It is supposed to emphasize the company’s products, as well as to create a stronger color contrast.
The Loctite logo is simple yet recognizable and memorable. The red and white color combination evokes a sense of passion and energy, and the white adds some purity and lightness to the extra bold brand’s lettering.
What is Loctite?
Loctite is the name of an American company, which is engaged in the production of adhesives. The business was founded in the USA in the middle of the 1950s, and by today has grown into a globally known brand, owned by the Henkel Corporation, a reputable German company.
The bold italicized sans-serif lettering from the primary badge of Loctite is set in a heavy geometric sans-serif typeface with clean distinctive contours of the letters and straight cuts of the bars. The closest fonts to the one, used in this insignia, are, probably, Point Panther Bold Oblique, or Diamanti Diagonal EF Heavy, but with some contours significantly modified.
As for the color palette of the Loctite visual identity, it is set in red and white, the combination, which in this case stands for reliability and height quality of the company’s products, the Loctite professionalism, and confidence.