The logo of Line-X, a US and Australian manufacturer of protective coatings, has remained the same in its core with only subtle modifications.
Line-X specializes in the development and marketing of protective coatings. The company has a franchised network in North America and Australia. The range of products includes spray-on truck bedliners, as well as specialty automotive coatings and accessories.
To begin with, we should mention the 2011 corporate logo. It looks pretty much like the current one, except that it has a tagline “Protective Coating.” The writing features a legible all-caps sans serif typeface. The letters are by far smaller than those used for the company name above. Also, they are italicized.
The Line-X logo used before 2011 looked almost the same apart from the tagline “Spray-On Truck Bedliner.”
The current Line-X logo is based on a yellow ellipse with black trim. Inside, there is the lettering “Line-X” in a pretty heavy, bold sans serif type. The proportions of the letters and their shape are pretty generic. The hyphen has a unique and meaningful touch, though. It looks like sprayed liquid, which is a visual representation of the core product, spray-on truck bedliner.