Lindex is a Scandinavian fashion retailer, which was established in 1954 in Sweden. Today the brand is a part of the Stockmann Group and has almost 500 stores all over Europe and in some countries of the Middle East.
Lindex is a Swedish fashion retailer founded by Lars Persson in 1954. It has achieved significant milestones over the years, becoming one of the leading fashion brands in Northern Europe. Lindex is known for its trendy and affordable clothing collections for women, men, and children, as well as a wide range of accessories. The company has successfully expanded its presence, with over 480 stores in 19 countries. Lindex also embraces sustainability and is committed to responsible business practices, focusing on areas like ethical production, environmental impact, and social responsibility. Today, Lindex continues to thrive as a prominent fashion retailer, offering stylish and sustainable clothing options to its customers while maintaining its position as a key player in the industry.
The 1982 Lindex logo showcases the name of the mark written in white inside a red rectangle. The initial “L” is the most prominent letter. It looks dynamic, more like a swoosh than an “L.” Its extended lower end forms a loop, which connects it to the final letter “x.” The lettering “inde” is formed by the glyphs of a more classic shape. They belong to a serif type with rather bold letters. The characters are formed by strokes that dramatically vary in their thickness.
In 1998, the company introduced a logo with a simpler, clearer type. There were no serifs. The type was lighter. The variations in the thickness of the glyphs were barely noticeable. While most of the glyphs looked pretty generic, the rounded “E” added a unique touch.
The structure of the logo – the white wordmark inside a red rectangle – remained unchanged, though.
The Lindex text-based visual identity is laconic yet instantly recognizable. Built on a principle of bright color, its logo looks modern and fresh.
The Lindex wordmark in all capitals is executed in a traditional sans-serif typeface, with the only unique element — the letter “E”. The Lindex “X” resembles a mirrored “3” with its middle horizontal bar shortened.
The Lindex nameplate has a lot of light and looks fresh and crispy due to its letters spacing. It looks great on a white background, as its main red color created a bright contrast and represents the company’s passion and power.
The Lindex signature red is a Pantone 199C, which is a soft and calm version of red, evoking a warm and comfortable feeling, and creating a sense of love and friendship.
The Lindex logo is minimalist yet contemporary and actual. It reflects the company’s retailing focus and makes the brand stand out from the list of its competitors.