Lilly is a brand of American pharmaceutical company, Eli Lilly and Company. It was founded in 1876 by Colonel Eli Lilly, a pharmaceutical chemist, and veteran of the American Civil War. Today the company produces a wide range of medicines for different conditions.
Eli Lilly is an American pharmaceutical company founded in 1876 in Indiana. It is known as the first company that started industrial production of insulin, and today it produces anti-diabetic and anticancer drugs, as well as antidepressants, remedies for arthritis and psoriasis, headaches, and COVID-19.
Lilly is one of the world leaders in the pharmaceutical industry. It works in four main therapeutic areas: psychiatry, endocrine pathology, oncology, and cardiovascular pathology. The company is also engaged in the development of innovative technologies for the treatment of other diseases.
For example, Lilly has discovered several innovative products for the treatment of mental disorders: schizophrenia, bipolar disorder, depression, attention deficit, and hyperactivity disorder.
The company has been engaged a lot in charity, since its very first years. Thus, in 1906 Lilly’s founder provided free aid to victims of the San Francisco earthquake. And In 1917 Lilly established a medical field hospital in France to treat wounded soldiers of all nationalities during World War I, in a collaboration with the American Red Cross. In 1937 the Lilly family established the Lilly Foundation for their philanthropic activities, which do not stop these days.
What is Lilly?
Lilly is one of the world’s leading pharmaceutical companies, which was established at the end of the 19th century, and by today has created dozens of medicines for people with diseases of different areas. Lilly is best known as the first company to start producing Insulin.
As for the visual identity, the famous pharmaceutical company has been very conservative and consistent, keeping its logo unchanged for decades. Although, the bright-red smooth logotype of the brand looks more like something from the fashion of the beauty industry.
The Lilly logo shows the brand’s strong connection with its roots and heritage. The company’s founder was Colonel Eli Lilly, who served as the company president until he died in 1898. A stylized version of his signature still appears in the company’s logo. It is executed in bold red font on a white background, which reflects the brand’s values of its history and its dedication to its consumers.
The Lilly logo is very recognizable in the industry and looks great both as a masthead and as an icon, due to its contrasting colors and the name’s shortness.
As already mentioned above, the lettering on the Lilly logo is a digital derivative from the signature of the company’s owner, Eli Lilli, although some lines and contours still can be found in commercial fonts today. The type, which is pretty similar to the one, used in the Lilly logo, but only in some of the shapes, is, probably, Palm Canyon Drive Heavy.
As for the color palette of the Lilly badge, it is based on just one shade of red, which is very calming and deep. Red here is the hue standing for heart, love, and caress, as this is what the company aims to give to its customers, helping them get over health conditions, and bringing them back to normal life.