While the logo of the Life Financial Group, Inc. does not contain any indications at the industry the company works in, it symbolically reflects its core values.
Interpreting the design is easy if you take into consideration that Life specializes in financial services to the Christian community. The lighthouse, therefore, is a symbol of God’s Word and Christian values.
Next to the emblem, the lettering “Life Financial Group” in blue can be seen.
What is Life?
Life is shortened from Life Financial Group, a Christian international organization, which was established in 1978, and is focused on providing various financial, consulting, and educational services to the Christian community.
The elegant uppercase lettering from the primary badge of the Life Financial Group is set in a timeless geometric serif font with thick confident lines of the letters and sharp triangular serifs on their ends. The closest fonts to the one, used in this insignia, are, probably, Agatho Bold CAPS, or Athelas Arabic Semi Bold, with the timeless sophisticated contours of the uppercase characters.
As for the color palette of the Life Financial Group, it is set in the dark and calm shade of blue with a muted and slightly dusted yellow in the emblem. The blue here stands for safety and reliability, showing the organization as the one, which puts the interests and comfort of its customers before anything else.
The type in the Life logo is a traditional sans. All the letters are capitalized. The classic, perfectly legible glyphs create the impression of something reasonable, traditional, and stable, which works great for the type of company Life is.
According to the corporate website, The Life Financial Group Life has provided financial services, counseling, and education to the Christian community since 1978. The company specializes in wealth management from a Biblical worldview.