Licious Logo PNG

Licious is an Indian retailer of meat products, which was established in 2015 by Abhay Hanjura and Vivek Gupta. The company offers a wide range of fresh meat and seafood available to order through their website and have a delivery service across the country.

Meaning and history

Licious, founded by Abhay Hanjura and Vivek Gupta in 2015, represents a significant evolution in the Indian startup ecosystem, particularly in the online fresh meat and seafood sector. This Bengaluru-based company emerged with a vision to revolutionize the way Indian consumers buy fresh meat and seafood, ensuring high-quality standards and a hassle-free purchasing experience.

Throughout its journey, Licious has achieved notable milestones. One of its main achievements includes securing a substantial investment from numerous venture capital firms, showcasing the confidence investors have in its business model and growth potential. Additionally, the company has been instrumental in setting new standards for product quality and hygiene in a market that was predominantly unorganized. The innovation in cold chain logistics and a focus on customer satisfaction have further cemented its place in the industry.

As of now, Licious continues to maintain its strong market presence. The company has expanded its operations to several cities across India, diversifying its product range to cater to a broader customer base. Its commitment to delivering fresh, high-quality meat and seafood has enabled Licious to become a household name in the country. The current position of the company reflects its successful adaptation to the evolving market demands and its steadfast dedication to excellence in the fresh produce e-commerce sector.

What is Licious?
It’s an innovative Indian startup specializing in the online sale of fresh meat and seafood. With a focus on quality and customer satisfaction, Licious has revolutionized the way consumers approach buying these products in India, setting new industry standards.

2015 – 2022

The visual identity of the Indian delivery service is modern and has a young and progressive mood. Its logo looks like one of the high-tech companies of the new generation.

The black wordmark is accompanied by a red element, making the whole picture friendly and recognizable. The dots above two letters “I” are colored red, and their bottom parts are connected with a red curve, resembling a smile.

The strict simple wordmark with an abstract smiling face inside looks contemporary and solid. All the lines are perfectly balanced, as well as space between the letters and their size.

On some version of the logo, there is also a simple delicate tagline “Born to Meat”, executed in a stricter typeface and showing the company as a professional and reliable one, adding a sense of reliability and expertise.

2022 – Today

The logo in the photograph features the word “Licious” in a playful and modern typography. The font used for the text is sans-serif, with soft, rounded terminals giving the letters a friendly and approachable appearance. The color scheme is a combination of a warm gray for the majority of the text and a vibrant red for the dot on the letter ‘i’ and the curved underline beneath the text, which evokes a smile, adding to the cheerful theme of the logo. The letter ‘L’ is capitalized and stands slightly taller than the other lowercase letters, giving it a prominent position that leads the viewer’s eye into the name. The unique flourish on the tail of the letter ‘s’ adds a touch of whimsy and distinctiveness. Overall, the logo’s design conveys a sense of joy and satisfaction, perhaps hinting at the delightful experience the brand promises. The use of the red color not only attracts attention but also creates a stark contrast against the gray, which could be suggestive of the brand’s energy and passion. The simplicity of the design allows for versatile use across various media and branding materials.


The wordmark is executed in a bold rounded sans-serif typeface, which is similar to Houschka Roundel, a font that looks sleek and friendly.

The tagline in all capitals is written in a more traditional font, the one that is close to Bicyclette Black with straight lines and distinct angles. The font of the motto perfectly balanced the smooth nameplate, making the whole image harmonized and stylish.


Licious is an Indian online service, specialized in delivering fresh meat, fish, and seafood to almost all the regions across the country. The company does everything to provide their customers with the best quality of products and has all the facilities in order to keep the meat and other foods fresh.

The e-commerce platform works through the website and mobile app and guarantees a delivery within only 2 hours after the order was placed. The meat and seafood provider cares about its reputation and keeps its promises.