LIC is an Indian state-owned insurer that also operates in investment. It was founded in the fall of 1956. It is headquartered in Mumbai and has over 114,000 employees.
On the symbolical level, the meaning of the LIC logo is relatively straightforward. The two hands symbolize protection, while the flame represents what is protected. This obvious interpretation is supported by the explanations given by the brand itself. However, there are interesting details, including the tagline, which deserve deeper analysis.
What is LIC
Life Insurance Corporation of India is an insurance and investment corporation that belongs to the country’s government. It has several subsidiaries, over 2,000 fully computerized branch offices, and eight zonal offices.
First, let’s analyze the overall structure of the logo. There are two fields, a blue one on the left-hand side and a yellow one on the right-hand side. Their height is the same, but the blue field is narrower.
It is the blue field that houses the emblem. Two hands positioned in such a way are a universal symbol of protection that has been used thousands of times. We can’t say that LIC has provided a unique take on this theme. At least, the meaning is clear.
What about the flame? In the case of a life insurance company, there is also hardly any ambiguity – the flame is used as a symbol of life.
There is an inscription in Sanskrit below, also in white. It is barely legible in smaller sizes. The symbol and the lettering are placed inside an ellipsoid.
All in all, this part of the LIC logo leaves an impression of clutteredness. Take the flame. It seems that it could have been depicted in a more simplistic manner without losing any aspect of its meaning. For instance, the bowl isn’t vitally necessary for us to understand what it is all about. To make matters worse, the lettering is tiny.
As for the ellipsoid, it does have a certain function – it makes the emblem and the lettering look as a single whole. Yet, in a way, the shape doesn’t add any meaning and seems more like crutches.
When it comes to the wordmark inside the yellow rectangle, it seems minimalist enough. There are only three letters set in a simple geometric sans serif typeface. The letters are formed by lines of equal width, which makes the design look clean and clear.
There was no need to add any unique elements to the typeface as the emblem and the palette already result in a recognizable logo.
Now we come to probably the least obvious part, the phrase in blue below the main Life Insurance Corporation logo, which is given in Sanskrit.
Its translation varies from one author to another. Swami Adidevananda breaks it into two sentences and suggests the following translation:
– “There are those who, excluding all else, think of Me and worship Me, aspiring after eternal union with Me.” While the original phrase is talking about worshipping God, LIC uses it in a more mundane way meaning simply “customers who have chosen our company and pay their premiums in time”.
– “Their prosperity and welfare are looked after by Me.” Here, the company promises to take care of its customers. The pompous phrase just means that LIC will pay something in case the customers damage their health or die.
Whether a for-profit organization has the right to use religious references in such a way remains a bit of a vexed question.
Blue is often used to represent loyalty and stability. Yellow, as the color of gold, is a universal symbol of material wealth. The simplicity of the typeface used in the LIC logo saves it from being even more cluttered than it already is.
What is the logo of LIC?
The logo of LIC is a geometric banner, composed of a solid blue square placed on the left from a solid yellow horizontally-oriented rectangle. The blue part depicts a white contoured image of two hands holding a candle, and the yellow element features a bold uppercase “LIC” in a geometric sans-serif.
What is the tagline of LIC?
The tagline of the primary LIC badge is the full name of the company, “Life Insurance Corporation of India”, written in two languages, Hindi and English, one above another.
What was the LIC IPO price?
LIC IPO was listed in May 2022, and had a lot size of 15 shares, with a price of ₹902 to ₹949 per share. The Indian government sold over 22.13 crore shares or a 3.5% stake in LIC through the IPO.
What is the new name of LIC?
The full name of LIC, which is now used more often than the abbreviation, is the Life Insurance Corporation.