La Redoute is a famous French fashion retaking company, which was established in 1837. Today the brand is a part of Galeries Lafayette Group and has over 7 mil, monthly visitors, on its website.
La Redoute’s visual identity has always been text-based. The previous company’s logo was based on a bright color palette, but after the redesign, the logo was simplified, in order to keep up with the latest design trends.
La Redoute logo is elegant and timeless, it is a representation of the company with a huge heritage and a strong link to its roots.
The La Redoute logo is a simple and elegant monochrome wordmark, where only two letters are capitalized. The inscription is executed in a traditional sans-serif typeface with rounded shapes and distinct edges of the letters.