KPMG is one of the largest accountant-consultancy firms in the world. It was founded in 1987 and today has its subsidiaries in more than 150 countries across the world. The company is one of the Big Four accounting structures.
The name of the company, KPMG, stands for the first letters of its founders’ surnames, Klynveld Peat Marwick Goerdeler. The number 4 appears to be symbolic to the company, which is also a member of the world’s Bid Four.
The KPMG logo is very strict and professional. It was designed in 1998 when the company changed its name to the one we all know today from KPMG Peat Marwick.
The logo is composed of a wordmark, which is placed on the background comprising four vertical rectangles. The wordmark in all-caps is executed in an italicized sans-serif typeface, which boasts straight and confident lines.
The color palette of the KPMG logo is royal blue and white, which is a celebration of a reliable, professional and trustworthy company. Blue is a symbol of authority and stability, while white adds a sense of loyalty and purity.
The four rectangles of the KPMG emblem stand for four names, due to which the company was formed, and for the main firm’s profiles: accountant, audit, tax, a consultancy.
The KPMG logo is modest and simple, yet evokes a sense of trust and confidence in the company, which aim to provide the best quality of services to its clients.
What is KPMG?
KPMG is one of the Big Four consulting companies, which was established in Great Britain at the end of the 1980s, and by today has grown into one of the most influential and reputable companies in the world, engaged in financial consulting and accountant services.
The simple uppercase lettering from the official KPMG logo is set in an italicized sans-serif typeface with clean stable characters having distinctive contours and straight cuts of the bars. The closest fonts to the one, used in this insignia, are, probably, Univers Cyrillic 76 Black Oblique, Zurich Std Black Italic, or Linear Ultra Bold Wide Oblique.
As for the color palette of the KPMG visual identity, it is based on a deep and bright shade of blue, which is a symbol of reliability, trustworthiness, and professionalism. In a combination with white background, this blue hue looks very confident and sleek, pointing out the strongest sides of the company.