The Intel inside logo has gone through not less than ten modifications. The majority of them, though, have been so subtle that many customers probably didn’t even notice them.
There is hardly a person today who has a computer at home and has never heard the name Intel. After all, Intel is the largest manufacturer of microprocessors, a company that holds a leading position in the world among semiconductor manufacturers.
Intel officially came into existence in 1968. Companions Robert Noyce, Gordon Moore, and Andrew Grove chose the name of the new company for a long time, and finally settled on Intel – short for “integrated electronics”.
The Intel Inside campaign was officially launched with the support of Intel’s major OEMs in July 1991. However, IBM placed its first press ad with the Intel Inside logo on April 22. A little background. Red X, the predecessor of the Intel Inside program, was the first marketing campaign in Intel’s history to use print advertising aimed solely at the end customer. And since the experience was more than successful, the company decided to continue emphasizing marketing.
So, in 1990 the corporation started using a new advertising slogan, which formulated the main idea of the marketing strategy – “Intel: The Computer Inside”. Then the phrase was shortened to “Intel Inside”.
Intel inside is a logo that a computer manufacturer puts on the case, thus indicating the presence of a processor from Intel inside. This technology has been around for many years and has become very popular, and today there is probably not a single computer that does not contain a processor from this manufacturer.
By the way, there is a more “creative” version of the name Intel Inside. And here is what it says: At one time, one of the buildings of Intel Corporation was located next to a military airfield, and military pilots often confused the runway with the roof of the Corporation, trying to land on it. The company employees got fed up with this and decided to write Intel Inside on the roof.
The original logo featured the name of the brand written not horizontally but diagonally, which provided an upbeat optimistic touch. It was only reinforced by the swirl.
The Intel logo with a swirl was developed by DahlinSmithWhite art director Steve Grigg under the direction of Intel president and CEO Andy Grove. If you’re looking for a similar type, check Gkreator Inside.
There was also a version where letters looked as if they had been written by hand using blue paint or crayon. This effect was even more pronounced in the case of the swirl going round the name – the small white gaps made its edges slightly uneven, like when you draw with paint or crayon and the color is scarce
The way the word “Intel” was written was modified to copy the iconic 1968 Intel logo, with the lowered “e.” The emblem had more breathing space, which made it look lighter.
Only the name of the parent brand remained inside the swirl, while the word “inside” was now placed below. Due to this move, the company eventually had a uniform Intel logo with a possible “inside” addition.
In the 2006 version, this word is rather small and placed on a dark blue background.
In 2008 the iconic ellipsoid with the “Intel” lettering inside was placed against a transparent background and above the bright blue banner with an arched cut-out, where the white lowercase “Inside” was written in the same style as on the previous version, yet with the characters slightly slanted to the right.
A futuristic gradient background was introduced, while the emblem was now oriented horizontally. It was embellished with a depiction of a microscheme.
The redesign of 2011 has brought back the minimalistic concept from 2006, with the calm blue elements placed on a white background without any colorful or graphical additions. The only difference between the two badges was in the inclination of the “Inside” part of the wordmark. This time it was italicized.
Once again, the background was added (this time, in a peculiar muted shade of blue). The microscheme was now dominated by orange.
Following the update of the parent company’s visual identity, the font on the word “inside” was modified from Neo Sans Intel to Intel Clear. The font was developed by Red Peak Branding and Dalton Maag.
Another badge was created for Intel Inside in 2015. It did resemble the version from 2013, with the white insignia placed on a solid blue background, but now the square with rounded angles got enclosed into a medium-thick glossy silver frame, and had a gradient blue background, depicting a pattern of a micro scheme.
The Intel inside logo grew more minimalist, and thus, more in line with current design trends. The structure preserved but the tiny details of the microscheme disappeared. The first word copied the main Intel logo, with its updated rectangular ends of the “i” and “l.”