The Intel inside logo has gone through not less than ten modifications. The majority of them, though, have been so subtle that many customers probably didn’t even notice them.
The most interesting point about the logo is that it didn’t always follow the parent company’s logo.
The original logo featured the name of the brand written not horizontally but diagonally, which provided an upbeat optimistic touch. It was only reinforced by the swirl.
The Intel logo with a swirl was developed by DahlinSmithWhite art director Steve Grigg under the direction of Intel president and CEO Andy Grove. If you’re looking for a similar type, check Gkreator Inside.
There was also a version where letters looked as if they had been written by hand using blue paint or crayon. This effect was even more pronounced in the case of the swirl going round the name – the small white gaps made its edges slightly uneven, like when you draw with paint or crayon and the color is scarce
The way the word “Intel” was written was modified to copy the iconic 1968 Intel logo, with the lowered “e.” The emblem had more breathing space, which made it look lighter.
Only the name of the parent brand remained inside the swirl, while the word “inside” was now placed below. Due to this move, the company eventually had a uniform Intel logo with a possible “inside” addition.
In the 2006 version, this word is rather small and placed on a dark blue background.
The letters grew larger, while the background grew brighter.
A futuristic gradient background was introduced, while the emblem was now oriented horizontally. It was embellished with a depiction of a microscheme.
The background disappeared altogether leaving the design cleaner.
Once again, the background was added (this time, in a peculiar muted shade of blue). The microscheme was now dominated by orange.
Following the update of the parent company’s visual identity, the font on the word “inside” was modified from Neo Sans Intel to Intel Clear. The font was developed by Red Peak Branding and Dalton Maag.
The microscheme turned blue. It could now be seen not only above the wordmark but surrounded it.
The Intel inside logo grew more minimalist, and thus, more in line with current design trends. The structure preserved but the tiny details of the microscheme disappeared. The first word copied the main Intel logo, with its updated rectangular ends of the “i” and “l.”