San Bernardino, California is represented by the baseball team the Inland Empire 66ers, Cal League. The team’s history dates back to 1987 but they became the 66ers in 2003. The name comes from Route 66 that runs not far from the stadium where the team play. Every year it becomes the venue for the Route 66 Rendezvous when thousands of old cars cruise through the Inland Empire.
The Single-A affiliate team of the famous Los Angeles Angels club, the Inland Empire 66ers of San Bernardino, is a professional baseball club, which plays in the South Division of Minor League Baseball since the end of the 1980s. The club was established in 1987 as the San Bernardo Spirit, for the first several years they have been the Class A-Advanced affiliates of the Seattle Mariners club. In 1995, they started playing under the wing of the Los Angeles Dodgers, changing the name to the San Bernardino Stampede.
However, in 2001 they came back to the Mariners. But this was not the end of this chess game. The new name, Inland Empire 66ers, was adopted by the club in 2003, and in 2007, they returned to the league as the affiliate team of the Los Angeles Dodgers. The agreement with the current major affiliate, the Los Angeles Angels, was reached in 2011.
The 2014 upgrade of the 66ers logo led to a totally new mark. The team’s name is in the foreground. The “66ers” is placed against an orange background. The first “6” is winged. A cartoon mechanic dressed in baby blue is swinging his wrench as if it were a baseball bat.
The color scheme was inspired by the colors of muscle cars ‒ orange and powder blue.
The 66ers have managed to create a meaningful and family friendly logo.