IEK is the biggest Russian producer of electrical engineering equipment and products for IT technologies with a trademark. IEK offers holistic solutions in the fields of construction, utilities, transport, infrastructure, industry, energy and IT technologies.
The IEK logo is an example of technological brand design. Everything, starting its color palette and the typeface, reflects the brand’s confidence and the quality of its products.
The bold black letters of the wordmark on the brand’s icon are diluted with a yellow rectangular, forming the top bar of the letter “E”. The letter “I” is written in a lower case, so standing next to “E” it forms a very interesting “window” geometry.
The icon of IEK uses only three letters and two colors in its palette, but the company’s logo consists of the “IEK Group” lettering and a square window symbol, executed in five colors – black, green, blue and yellow for the parts of the “window” and white for the dividing lines.