HyperX was launched in 2002 as a line of high-performance memory modules. Today, it offers a vast variety of products for gamers, from headsets to mice, solid-state drives, keyboards, and eyewear. The brand belongs to Kingston Technology Corporation, a computer technology company based in California, US.
HyperX, a notable name in the gaming industry, was founded by Kingston Technology Company, Inc., a renowned memory products manufacturer, in 2002. Initially, HyperX started as a high-performance product line of Kingston, dedicated to creating advanced memory modules tailored for gamers, overclockers, and tech enthusiasts.
Throughout its history, HyperX has achieved several milestones, significantly contributing to its reputation in the gaming world. One of its notable early successes was the development of high-speed memory modules that were not only reliable but also offered enhanced performance compared to standard memory products. This innovation set the stage for HyperX to expand into other areas of gaming hardware. Over time, the brand diversified its product line to include gaming headsets, keyboards, mice, and USB drives, each reflecting the company’s commitment to quality and performance. In the eSports realm, HyperX gained recognition for sponsoring major gaming events and teams, further cementing its position as a key player in the gaming community.
Today, HyperX stands as a global leader in gaming peripherals, known for its innovative products that cater to the demanding needs of gamers and tech enthusiasts. The company continues to evolve, staying ahead in a rapidly changing tech landscape, and maintains its commitment to delivering high-quality, performance-driven gaming products that resonate with its core audience. HyperX’s current position in the market is a testament to its enduring dedication to the gaming community and its ability to adapt and innovate in a competitive industry.
What is HyperX?
HyperX is a renowned gaming brand, specializing in high-performance gaming peripherals and memory products. Known for its quality and innovation, the company caters to gamers and tech enthusiasts worldwide, offering a wide range of products like headsets, keyboards, and memory modules.
The earliest HyperX logo looked almost the same as the following one, with an only exception. There was the name of the parent company, “Kingston,” included in the logo. It wasn’t small and was placed in a rather prominent position, just above the main wordmark.
At the same time, the word “Hyper” looked by far brighter due to its clean red tint, so it was the real visual center of the design. Also, it featured a creative and dynamic typeface.
The “x” glyph, which was placed on the right, had its ends stretched. It added a lot of motion and created a hi-tech style. The glyphs looked like a four-pointed star or, possibly, two falling stars with huge long tails.
There is scarcely anything different in the way the main logo looks, except for the disappearance of the word “Kingston.” This move was purely logical, as, in 2012, the HyperX brand was already popular enough and didn’t need the parent company’s name to support its status anymore.
The type plays the central role in the design as there are no pictorial elements. It looks modern and innovative due to the lack of serifs and the original gaps in the letters, as well as a couple of unpredictable shapes (for instance, the “Y” and the “E” are far from any popular type). The wordmark, however, remains fairly legible, except maybe for the last “R.”
The combination of a vivid shade of red with gray looks eye-catching without being too obtrusive. Yet, it is quite a generic choice, which doesn’t help the HyperX logo stand out.