Hynix is a South Korean technology brand, famous mostly for its memory chips, which are used by leading computer companies all over the globe. It is the second largest manufacturer of chips in the world, after Samsung. The brand was established in 1993 as Hyundai Electronics.
The Hynix logo is vital and colorful. Red and orange color palette of its wordmark and image gives a light and happy feeling.
The Hynix icon is a sketch of the butterfly, with a perfect symmetry in its wings. The butterfly is colored orange and red with white separation curves.
The wordmark “SK hynix” is also executed in two colors: red for SK and orange for Hynix. Red color symbolizes power and energy, while orange gives a sense of enthusiasm and creativity.
The first Hynix logo depicted the company’s Korean name written in blue letters. On their right was a small emblem – a green triangle, and the same orange one behind it.
In the 1990 design, the Korean name was written in black under their Latin name (then, ‘Hyunday’). The latter had simplistic, black and linear letters written in a sans-serif font. The ‘H’ there was blue, had two white-and-blue circles in front of its bars and one blue circle to its left. The Korean name was written under the word’s center.
The palette of the old logo was very close to the current one. The type was also lowercase. Due to this, the old logo was somewhat similar to the current one in its overall style.
Yet, the very shape of the glyphs was different. It was more unique, yet not as legible as in the current logo. Also, the previous design, in fact, looked more modern due to its minimalism.
The Hynix logo is playful and confident, it is highly recognizable and unique, as well as the brand’s products.