A popular website about architecture, interior and landscape design, Houzz was created in 2009 by two entrepreneurs: Adi Tatarko and Alon Cohen.
Houzz is a home renovation and design platform that brings homeowners and experts together in a uniquely visual community.
Adi Tatarko and Alon Cohen came up with the idea of creating a platform not for designers but for consumers who are tired of being builders, designers, and architects at the same time in the mid-2000s. The platform was launched in the USA in 2009, and today haseditions in different languages and an audience of over 20 million people from all over the globe.
The Houzz platform contains not only a portfolio of millions of photos related to interior design but also a database of experts in all areas related to architecture, design, and renovation.
Houzz is more than a photo bank, a professional search service, a forum, a store, or a specialized portal. It is a huge platform for sharing experiences and getting useful information in a convenient form.
What is Houzz?
Houzz is the world’s largest design, renovation, and construction portal, and also a platform for finding designers. Founded in America in 2008, today Houzz is one of the international segment leaders, with an audience of more than 25 million.
The redesign of 2018 simplified the Houzz logo yet kept the bright and recognizable lime green black and white color palette. The new logo boasts a combination of a simple and traditional lowercase sans-serif inscription in black, placed on the left from a lime-green emblem, which depicts a stylized house silhouette. The letters in the logotype have a lot of space in and between each other, which makes the whole picture airy, yet keeps the confident and strong look.
The company brand guide requires the symbol and wordmark to be locked up horizontally only. It also mentions that while the symbol may be used on its own, the wordmark cannot be used without the symbol.
In addition to the regular 2D logo, 3D versions may be used. The 3D effect is created by either color grading effect applied on the green triangles or by adding new elements from the right side of the emblem.
The Houzz logo utilizes a perfectly clear, minimalistic sans serif typeface. The space between the letters is rather wide.
The two primary colors are green (Pantone 368C or Pantone 382U) and black. The background is white. In case it is necessary to use an additional color, two shades of grey are acceptable (Pantone cool gray 1C and Pantone cool gray 9C).