Hotpoint-Ariston is an Italian brand of major home appliances manufacturer, which was founded in 1930 in Fabiano. The company was established under the name Merloni Elettrodomestici (after its founder’s name – Aristid Merloni) and was focused on production of industrial scales.
The Hotpoint-Ariston logo is a combination of the two companies’ wordmarks – the Hotpoint logo on the top and the Ariston logo under the separation line.
The monochrome palette of the logo successfully unites two brands in one. White typeface and underline on a black background make the typefaces of the wordmarks look if not similar, then perfectly complementing each other.
The Hotpoint typeface is smoother and has more rounded lines, while the Ariston lettering is sharp and bold.
The initial logo for Hotpoint was designed at the beginning of the 1950s and featured a very modest yet sophisticated monochrome composition, where the custom cursive wordmark was placed on the left from the geometric emblem. The Hotpoint emblem featured a thin square frame with a pointing-downy triangle, handing its sides arched to the center, and a thin horizontal line with thick verticals crossing it, set above the triangle.
The initial logo for Hotpoint was designed at the beginning of the 1950s and featured a very modest yet sophisticated monochrome composition, where the custom cursive wordmark was placed on the left from the geometric emblem. The Hotpoint emblem featured a thin square frame with a pointing-downy triangle, handing its sides arched to the center, and a thin horizontal line with thick verticals crossing it, set above the triangle.
The redesign of 1999 brought some color to the Hotpoint visual identity. The logotype, created in 1974, got its lines refined and made thinner, and changed its color to white. Now it was placed on a solid blue horizontally stretched oval with a delicate solver outline. The dot above the “I” was replaced by a red sphere with a small white accent on it.
The Hotpoint part of the logo also has a graphical icon — a rounded-corners white square with a black dot on it, symbolizing the brand’s famous products.