Hoover is a brand of vacuum cleaner company, founded in 1908 in Ohio, USA. Hoover was a part of the Whirlpool Corporation, but in 2006 it was sold to Chinese Techtronic Industries for $107 million. The Hoover brand is synonymous with vacuum cleaners in the UK and Ireland.
Hoover is an American appliance brand owned by the Candy Group.Hoover company was founded in 1908 by William Hoover, an entrepreneur from Ohio. Exactly Hoover company has released the world’s first vacuum cleaner.In 1919, Hoover vacuum cleaners began to be sold in Great Britain, the country from which Hoover vacuum cleaners later spread around the world.
Hoover in the United States was part of the Whirlpool Group, but in 2006 was sold to Techtronic Industries holding company for $107 million. In 1993, Hoover UK/Europe separated from Hoover U.S. and was later purchased by the Candy Group. Both Techtronic Industries and Candy Group own the Hoover brand and logo.
What is Hoover?
Hoover is the name of an American brand of vacuum cleaners, which was established in 1908, and was acquired by the Chinese Techtronic Industries in 2006. Today the company operates worldwide, with its main markets in the United Kingdom and the USA.
The very first Hoover logo, introduced in 1908, was somewhat completely different from the bold red badge we all know today. The initial insignia featured a two-styled elegant lettering in plain black, written against a transparent background without any graphical additions. The “The” part was set in a delicate title case cursive with a curved “T”, while the “Hoover” was executed in the uppercase of a fancy old-style serif font, and together these two parts worked really great.
The circle was replaced by an ellipse. As a result, the “Hoover” wordmark grew somewhat flatter. Also, the white highlights added a 3D effect.
The redesign of 1999 has modernized and cleaned up the Hoover badge, changing its shape to a classic circle, and replacing the glossy gradient surface with the solid red one. As for the white lettering, set diagonally inside the roundel, it has kept the style from the previous version, yet made the geometric lines more balanced and compact, which created an overall more professional image of the brand.
The progressive and energetic lettering from the primary Hoover badge is set in a simple yet very confident and bold sans-serif typeface, which looks clean and professional. The closest fonts to the one, used in this insignia, are, probably, Ambiguity Thrift Black Italic or Halvar Engschrift Black SuperSlanted.
As for the color palette of the Hoover visual identity, it is based on the most powerful combination in the design world, red and white, which stands for professionalism, determination, and progressiveness. Red is the color of passion and motion; while white here representsthe professional characteristics of the company, such as confidence, responsibility, and trustworthiness.