Hoover is a brand of vacuum cleaner company, founded in 1908 in Ohio, USA. Hoover was a part of the Whirlpool Corporation, but in 2006 it was sold to Chinese Techtronic Industries for $107 million. The Hoover brand is synonymous with vacuum cleaners in the UK and Ireland.
Hoover is an American appliance brand owned by the Candy Group.Hoover company was founded in 1908 by William Hoover, an entrepreneur from Ohio. Exactly Hoover company has released the world’s first vacuum cleaner.In 1919, Hoover vacuum cleaners began to be sold in Great Britain, the country from which Hoover vacuum cleaners later spread around the world.
Hoover in the United States was part of the Whirlpool Group, but in 2006 was sold to Techtronic Industries holding company for $107 million. In 1993, Hoover UK/Europe separated from Hoover U.S. and was later purchased by the Candy Group. Both Techtronic Industries and Candy Group own the Hoover brand and logo.
What is Hoover?
Hoover is the name of an American brand of vacuum cleaners, which was established in 1908, and was acquired by the Chinese Techtronic Industries in 2006. Today the company operates worldwide, with its main markets in the United Kingdom and the USA.
The Hoover logo was developed by Henry Dreyfuss, an industrial designer responsible for such popular devices as the Western Electric Model 500 telephone, the alarm clock known under the name of Westclox Big Ben, and the Honeywell round thermostat.
Dreyfuss spent around thirty years working for Hoover (from 1933 to the mid-1960s). The red roundel logo was officially unveiled in the 1950s. According to the Hoover News, the design was first introduced in February 1950 in a Life magazine advertisement. In the UK, the first products on which it was used were the Hoover 638 (1955) and 1224 (1957).
The logo features the word “Hoover” in white inside a red circle with white and red trim. The word has to be “tilted” at around a 55-degree angle. This has been an important rule. For instance, the metal Convertible series that featured the small stick on the emblem had the so-called 55-degree line imprinted in the metal. With the help of this line, the emblems could always be installed in the right way.
Over the years, the size of the logo has varied from rather small to large. In addition to the red logo, the company could also use a version in white.
The circle was replaced by an ellipse. As a result, the “Hoover” wordmark grew somewhat flatter. Also, the white highlights added a 3D effect.
The original circle shape returned. Also, the Hoover logo grew flat once again.
The progressive and energetic lettering from the primary Hoover badge is set in a simple yet very confident and bold sans-serif typeface, which looks clean and professional. The closest fonts to the one, used in this insignia, are, probably, Ambiguity Thrift Black Italic or Halvar Engschrift Black SuperSlanted.
As for the color palette of the Hoover visual identity, it is based on the most powerful combination in the design world, red and white, which stands for professionalism, determination, and progressiveness. Red is the color of passion and motion; while white here representsthe professional characteristics of the company, such as confidence, responsibility, and trustworthiness.