Hockey East is an example of impressive consistency in brand identity. The roundel emblem has remained the same ever since the conference was founded in 1984. All you can notice is a slightly different shade of blue, which can be a result of reproducing the logo on different media.
Hockey East is an American collegiate ice hockey association, which was established in 1984, and today is composed of twelve teams from colleges in New England.
A dark blue circle housing three hockey sticks is the centerpiece of the Hockey East logo. You can only see the parts of the sticks where the curve is formed.
To the right, there is the lettering “Hockey East” featuring the same shade of blue. Due to the italicized typeface, the text looks dynamic. We should mention, though, the lettering does not seamlessly merge into the design, it looks as if it was added in the end.
Hockey East is an example of impressive consistency in brand identity. The roundel emblem has remained the same ever since the conference was founded in 1984. All you can notice is a slightly different shade of blue, which can be a result of reproducing the logo on different media.
What is Hockey East?
Hockey East Association, headquartered in Massachusetts, consists of twelve ice-hockey clubs, which compete for the league’s trophy as a part of the first Division of the National Collegiate Athletic Association.
A dark blue circle housing three hockey sticks is the centerpiece of the Hockey East logo. You can only see the parts of the sticks where the curve is formed.
To the right, there is the lettering “Hockey East” featuring the same shade of blue. Due to the italicized typeface, the text looks dynamic. We should mention, though, that the lettering does not seamlessly merge into the design, it looks as if it was added in the end.
The bold and modern lettering from the primary Hockey East logo is set in a slanted sans-serif typeface with clean contours of the capital letters. The closest fonts to the one, used for this insignia are, probably, Femi Oblique SRF and Nemorosa ExtraBold Italic.
The color palette of the Hockey East visual identity is based on a dark and noble shade of blue, which is accompanied by white accents for a stronger contrast. This color evokes a sense of professionalism and excellence, showing the organization at its best.