Helly Hansen is a brand of outerwear and sports apparel, established in 1877 in Norway. The label was mainly focused on the outdoors work-gear but now is highly recognized as one of the world’s leaders in dawn jackets and trousers producing.
Helly Hansen boasts a very bright and powerful visual identity. The brand’s logo is composed of a wordmark and an emblem above it. The logo is placed on a bright red square.
The Helly Hansen logo evokes a sense of confidence and power, as well as reliability and expertise in quality. It is a very memorable and bright logo, which makes the brand stand out and shows its influence and professional approach to what it does.
The Helly Hansen wordmark in all capital letters is executed in a bold and modern sans-serif typeface, which features clean and neat lines and sharp angles.
The emblem comprises two condensed letters “H”, divided by a thin diagonal line of red color. The emblem looks bold and remarkable.
The red and white color palette of the Helly Hansen logo is a reflection of a passionate and energetic brand, which is also strong and dynamic.