Gumpert is a luxury brand of the sports-car producing company, which was founded in 2004 in Germany by a former Audi manager, Roland Gumpert. The brand is one of the most popular world’s manufacturers of the supercars.
Gumpert is a German automaking company, which was established at the beginning of the 2000s by the former Audi CEO, Roland Gumpert, who spent his last years in the Volkswagen Group working in China. Gumpert had an idea of creating a new brand of supercars, and after leaving the German automobile giant, Roland started working hard on bringing his dream to life.
The company was established in 2001, and the first model, called Apollo, was introduced by Gumpert in 2004. There were several modifications of Apollo, produced by the automaker from 2005 to 2013. But the company was struggling financially and claimed itself bankrupt at the end of 2013. This is when it was bought by the Chinese investment company. In 2016 Gumpert came back to the international market under the name Apollo.
What is Gumpert?
Gumpert is the original name of the Today famous German automaker Apollo. The company has always been specialized in the production of high-quality luxury cars, and this is the thing that hasn’t changed with the new brand name.
Gumpert is a company, created on principles of the highest engineering facilities and quality possible. It has a perfect reputation across the globe and is respected in the industry.
The Gumpert visual identity is a celebration of a rich heritage and luxury positioning of the brand on the global market.
The Gumpert logo is composed of an emblem with a wordmark in its upper part. All capital letters of the nameplate are executed in a sleek and stylish custom typeface with bold smooth lines, which black color repeats the outline of the emblem.
The Gumpert badge depicts a two-colored shield with a griffin image. The burgundy red background is complemented by the gold frame and symbolizes royalty and finesse of the brand.
The Gumpert Griffin is executed in white with some light gray detailing, he looks alive and moving, which adds strength and dynamics to the brand’s visual identity.
Griffin is a powerful heraldic symbol, which reflects influence and wisdom, being a graceful and elegant creature.
After the name of the brand was changed to Apollo, the logo was redesigned in 2016. The only thing resembling the previous badge was the shape of the emblem — a smooth and sleek shield. The glossy red surface was replaced by the matte black, and the golden frame — to a thin silver one. The only symbol on the black background was a stylized sharp silver letter “A”, drawn in three arched lines, looking like three blades.
The lettering from the primary Gumpert badge, introduced in 2001, was set along the top part of the sleek dark-red crest, written in a custom futuristic sans-serif typeface with rounded arches and straight cuts of the letters’ bars. The closest fonts to the one, used in the Gumpert insignia, are, probably, Zrnic Bold, VLNL Decks Different Medium, or Wear Semi Bold, but with significant modifications of the characters’ contours.
As for the color palette of the Gumpert visual identity, the original badge was set in dark-red, gold, and black, a classy and luxurious tricolor, which looks confident, expensive, and chic. After the company was acquired by the Chinese group, and the name was changed to Apollo, the color palette of the badge got strict and minimalistic — matte black and glossy silver, a combination, evoking a sense of progress and determination.