The Internet domain registrar and web hosting company GoDaddy was the sponsor of college football bowl game played in Mobile, Alabama, from 2011 to 2015. During the first three years, the name of the event was GoDaddy.com Bowl, while in 2014, the “.com” was dropped from it, and the game was renamed to the GoDaddy Bowl. The current name is the Mobile Alabama Bowl.
The story of the GoDaddy Bowl begins with the company GoDaddy, a titan in the web hosting and domain name industry, which embarked on this venture to blend the digital world with the physicality of sports. Since its early days, GoDaddy has been a trailblazer in the digital domain, known for its innovative and often provocative marketing tactics. The company’s foray into the world of college football with the GoDaddy Bowl was a strategic move that reflected its adventurous brand personality. This event quickly gained prominence, offering exciting football matchups and capturing widespread media attention, thus propelling GoDaddy’s brand into the limelight of the sports world. Today, GoDaddy stands not only as a leader in its original tech domain but also as an example of a brand successfully venturing into diverse areas, such as sports sponsorships, and leaving an indelible mark.
What is GoDaddy Bowl?
The GoDaddy Bowl represents an intriguing fusion of the digital and athletic realms, conceptualized by GoDaddy, a company at the forefront of web services and domain registration. This bowl game symbolizes GoDaddy’s bold and innovative approach, transcending the usual boundaries of technology companies by venturing into the dynamic world of collegiate football. This unique event not only highlights GoDaddy’s brand identity but also underscores its commitment to exploring new horizons beyond the digital landscape.
The initial Go Daddy Bowl logo was introduced in 2011 and featured a dark yet bright composition with the solid black horizontally stretched oval in a double black and white outline as the main element. Over the oval, the wordmark in the white bold handwritten font was set, with the caricature of a man on its left, and the yellow “.com” badge on the right. The “Bowl” in the uppercase of a college-style geometric serif font, was set in orange and outlined in black under the banner. The bottom inscription was significantly enlarged compared to the elements of the insignia.
The yellow oval with the black “.com” on it was removed from the logo in 2014. All other elements remained in their places but got the contours refined. The green sunglasses of the man from the logo changed their shade to a lighter one, and now we’re drawn in lime green. The orange of the “Bowl” also got a little lighter, which added softness and balance to the intense and dark badge.
The first two editions of the GoDaddy Bowl logo were dominated by the logo of its title sponsor. In addition to the name of the company, you could see its emblem – the head of a boy wearing green glasses. On the third logo, which was introduced in 2015, the GoDaddy emblem grew smaller.
In 2015 the logo was redesigned again, and this time the composition was changed dramatically. The shape of the logo turned into a sharp geometric crest, with the emblem and logotype placed on the green background now. The green banner was wide and tall, taking almost all of the black crest, although the small areas on top and bottom remained black. Above the green part, the orange rugby ball in a bold geometric manner was drawn, while under it there was a bold white “Bowl” in a modern and strong square serif font set.