Glenfiddich is the brand of the world’s best-selling single-malt whisky, first produced in 1887 by William Grant in Dufftown, Scotland, Glennfidich — which means “Valley of the Deer” in Scottish Gaelic.
Glenfiddich, one of the world’s most famous single malt whisky brands, is created at the Glenfiddich Distillery, owned by the independent family company William Grant & Sons. The company was officially founded by William Grant in 1886, but it all started a little earlier.
Back in the 1860s, Grant had the idea of creating his own whiskey that would be the best in the entire country. As you can see, it took Williams quite some time to start realizing his dream.
Legend has it that it took about 750,000 stones to build the production facility, and it was all done by hand. The name of the distillery built in 1886, Glenfiddich, means “Deer Valley,” which explains the ever-present image of a deer on the brand’s logo.
Today, the brand’s traditions are carried on by the fifth generation of the Grant family. Glenfiddich is one of the finest and most titled single malt Scotch whiskies in the world, whose minimum age is 12 years. William Grant & Sons products are sold in over 180 countries. Glenfiddich is produced in the Highlands and its recipe has not changed since the company was founded.
Glenfiddich whisky is made using crystal clear water from natural springs and high-quality malt, produced according to its own technology, and aged in ancient oak casks, where the drink acquires its unique characteristics.
The stag here denotes masculinity, power and confidence. This icon first appeared on Glenfiddich bottles in 1968, and has remained unchanged until its last redesign in 2007. The new design simplified it and made it more anatomically correct.
The redesign of the Glenfiddich logo, held in 2007, kept the idea and main symbols of the previous version but redrew it in a modern way. The image of the deer was now stylized and executed in gradient gold lines, looking extremely chic and sophisticated. The nameplate was also changed — its black letters featured a narrow serif typeface with thick smooth lines and small sharp serifs on their ends. As for the “ Single Malt Scotch Whisky” tagline, it was set in all capitals of a confident new strong sans-serif typeface, executed in the same gold shade as the image of the deer.
As for the wordmark, it’s executed in Glenfiddich Modern – pioneering font fit, inspired by the Glenfiddich logotype, which has over 50 years of heritage. It’s a modern interpretation of its fine and sharp serifs. Glenfiddich Modern is confident, clean, unique, premium and crafted.
Designers chose a copper color palette, which is called Pagoda Copper. Secondary colors are New Make White (adds freshness and a more contemporary feel), and Fiddich Stone, inspired by the granite that was used on William Grant’s original warehouses.