GeForce is a brand of a graphics processor, created by Nvidia in 1991. Its main function is professional graphics design, mostly for the gaming industry.
The brand got its name due to the competition, which Nvidia held in 1999. The name was chosen among the twelve thousand options.
The GeForce logo is sharp and futuristic. It is composed of a wordmark with a bright emblem on its left.
The wordmark in all-caps is executed in a modern sans-serif typeface with straight lines and square shapes. The bold black lettering reflects the powerful and energetic brand.
The earliest logo was a badge housing several elements and looking pretty cluttered, as a result.
The badge was divided into two parts with the help of the color. The top part, which occupied around 2/3 of the logo, was silver. It housed a stylized “eye labyrinth” and the lettering “nvidia.” In the green part, the word “g-force” could be seen.
The logo has grown as minimalistic as it was possible without sacrificing the overall structure and any of the three elements (the eye and the names of two brands).
The badge was still divided into two parts, but now the border between them was a simple straight line. The top was black, while the lower part was silver.
The eye remained the same, while “nvidia” now featured a single type. It was simpler than both of the types used in the previous version of the wordmark – a classic sans. It had a unique stylish touch, though, due to the slight variation in the thickness of the glyphs.
The lettering “GeForce” also featured a minimalist sans (although a different one than “nvidia”).
This logo was another step forward towards minimalism. Only three green strokes were left of the “eye labyrinth.” The type used for the lettering “GeForce” was quite austere, yet had a couple of unique characteristics saving this logo from being totally generic.
The GeForce emblem comprises three lines, two of them curved, creating a sense of swirling, but also resembling the claws. The emblem is drawn in an acid-green color, which makes the main accent of the whole logo.
It is a very progressive and strong visual identity concept, which is remarkable and memorable due to the pointed angles and straight lines. The GeForce logo represents a powerful and dynamic brand, which values progress and innovations above all.
The logo underwent a relatively minimal update. Here, it has a perfect rectangular shape with a thicker green line on the right. The green color, by the way, got darker and more saturated in this version. The company also replaced the white NVIDIA emblem with a black one and placed it on a perfect square. As for the brand name, it now featured a new font. The difference was minimal as the characters were simply made more round instead of having a more geometric shape. The updated logo looked just as great, but the black color of the emblem on the left brought more attention to the parent company and accordingly drew a stronger connection to a well-recognized and trusted company.