Gancia is an Italian wine-making company, founded in 1850 by Carlo Gancia in Turin, Italy. The company is best known for its Gancia Aperitivo Originale.
The Gancia logo is a perfect representative of its time. It is the result of last century’s technologic innovations that had such an influence on art.
Gancia’s logo is an example of classic logos, due to its accuracy in terms of weight and shapes. The white-and-gold-framed red pentagon makes the basis of the Gancia logo and the background for a wordmark. The brand name is written in white and gold bold serif and has a central role here.
The Gancia logo, designed at the beginning of the 1990s, featured a three-dimensional sleek composition, formed by a horizontally stretched smooth dark blue shield in a glossy gold outline, with a dark red rectangular banner, crossing it horizontally. The banner boasted the same gold outline and had a modern and strong wordmark in thick white letters placed on it. The custom typeface of the inscription had the lines of the letters straight and clean, and the angles — distinct.
The redesign of 2013 simplified and modernized the Gancia logo, yet it became brighter and more elegant. The new logo featured a strict geometric crest with a triangular bottom part, executed in gradient red and outlined in black and gold. The “Gancia” inscription is written in white capitals, outlined in gold. The inscription is executed in a bold clean sans-serif typeface that looks modest, yet sophisticated and professional.
With its classic color scheme – red, white, gold and blue – the Gancia labels look perfectly on the green glass bottles and make it stand out on the shelf.
Gancia is a perfect sample of how a logo turns up to be a clear distinctive of its brand.