Introduced in the United States in 1969, in the beginning, the brand of laundry detergents Gain was focused on the production of stain removers, and only a decade later a new line with additional aromas was created by Procter & Gamble. Today the Gain brand features all the possible products for laundry in its portfolio.
Gain is one of the most popular American brands of laundry detergents and dishwashing soaps. The brand is known for its innovative solutions and high-quality products, making the washing process more efficient and enjoyable. Gain products perfectly cope with various types of dirt, including the most stubborn stains, which is confirmed by the reviews of millions of American housewives.
Established in 1969, today Gain is one of the leading Procter & Gamble brands in the household segment. The company is constantly growing and developing, introducing innovative products and experimenting with scents, which perfectly remove odors.
Today the Gain brand has all the possible laundry detergents and conditioners, from powders and liquids to capsules. Also in the Gain Laundry line are Bleaches, conditioners, and stain removers that complement basic garment care. Moreover, the Gain portfolio was extended to dishwashing too.
What is Gain?
Gain is the name of one of the brands of the international company Procter and Gamble, specializing in the production of detergents, laundry conditioners, and stain removers, mainly for the American market. The history of the brand dates back to 1969.
In terms of visual identity, Gain is quite a traditional brand, which doesn’t experiment much with graphics, but accentuates the lettering, making it bold and bright.
The original Gain logo, created in 1969, featured bold geometric sans-serif lettering, written diagonally against a plain white background. In the first emblems the letter “I” was slightly sticking out of the line, but it was refined throughout the years.
The redesign of 2002 has strengthened the Gain logo and extended its color palette. Now the inscription got bolder and more harmonized, with the wide stable lettering written diagonally in a smooth shade of coral-red, with a white outline and a blue shadow, making up a voluminous and confident image.
Another Gain logo was introduced in 2005. The badge was based on the previous design, but with the colors intensified, the diagonal line turning arched, and the voluminous geometric framing with thin white strokes added to the characters, which made it look three-dimensional and glossy.
The redesign of 2012 has significantly changed the Gain logo concept. First of all, the lowercase lettering turned the title case. Secondly, the color palette was switched to orange, white, and green. Thirdly, the sans-serif typeface of the wordmark became more elegant and smoother. Plus, the inscription gained a delicate graphical element accompanying it — the thin and sharp rays around the dot above the letter “I”.
The bold title case lettering from the primary logo of the Gain brand is set in a massive sans-serif typeface with softened contours of the characters. The custom font used in this insignia looks somewhat close to such commercial variants as TheSans, Squalo, and Bommer Sans, but with significant modifications of the characters’ contours.
As for the color palette of the Gain visual identity, it is based on the combination of orange, green, and white, which stands for confidence, energy, and development.