Famous Grouse is a renowned Scottish whisky brand, owned by the Edrington Group, a private company headquartered in Scotland. Founded in 1896, it has grown to become one of the most popular blended Scotch whiskies worldwide. Famous Grouse primarily operates in the beverage industry, focusing on Scotch whisky. Its global reach includes key markets in Europe, Asia, and the Americas. The brand is known for its unique blend of the finest malt whiskies, such as The Macallan and Highland Park, with exceptional grain whiskies, creating a smooth and well-rounded taste profile.
Famous Grouse was founded by Matthew Gloag in 1896. The Gloag family had a history in the wine and spirits business dating back to the early 19th century. Matthew’s daughter, Philippa, designed the brand’s iconic red grouse logo, which has become synonymous with the brand. Over the years, Famous Grouse has achieved significant milestones, including becoming the best-selling whisky in Scotland by 1980. Its commitment to quality and craftsmanship has earned it a Royal Warrant, which it received in 1984. The company has also been innovative, releasing various expressions like The Black Grouse and The Snow Grouse, catering to diverse tastes.
In recent years, Famous Grouse has maintained its leading position in the whisky market. It continues to innovate while preserving the traditional methods that define its whiskies. The brand’s commitment to sustainability is evident in its operations, aiming to reduce its environmental impact. Today, Famous Grouse stands as a symbol of quality and tradition in the Scotch whisky industry, with a loyal customer base and a growing global presence.
What is Famous Grouse?
Famous Grouse is a distinguished Scotch whisky company, celebrated for its exceptional blended whiskies. It combines premium malt and grain whiskies to create a smooth, well-balanced flavor profile, appealing to a wide range of whisky enthusiasts. The brand’s rich history and commitment to quality have cemented its status as a staple in the world of Scotch whisky.
The Famous Grouse logo is well known all over the world, due to its bright red wordmark and an elegant golden mascot silhouette on its left.
It’s emblem – the Red Grouse – is Scotland’s national game bird and one of the most popular birds in the country. On the label the bird is drawn in detail and takes the central part.
The font used for The Famous Grouse logo is very similar to a French Old-style serif font, Adobe Garamond Regular.
The Famous Grouse logo is all about the color – bright, even provocative red makes it stand out among other whisky brands.