In addition to the wordmark insignia, the Fabi logo comprises an icon making the logo much better recognizable.
Fabi is a family business producing Italian footwear. The company was founded by brothers Enrico and Elisio Fabi in 1965, and the history of the brand began with a small workshop in the Italian port city of Molfetta.
The first model of men’s shoeswas made by the brothers themselves, with the help of their wives and a relative, Gino Polidori. At first, the production was small, but by 1972 the sales increased significantly, and the company opened a factory of about 1200 square meters.
In the 1980s, Fabi began to look for new markets, and over time found a gold mine – the market of Russia and the CIS countries, as well as the Chinese market. Curiously enough, in Italy Fabi has only 3 branded stores, and one of them is located at the factory.
In 1993-1994 the Fabi brand launched its women’s collection. In the 1990s and 2000s sales kept growing and in December 2004 the Fabi headquarters and factory moved to a new building.
What is Fabi?
Fabi is the name of a luxury Italian footwear brand, which was established in the middle of the 1960s by two brothers, Enrico and Elisio Fabi. Today the elegant and stylish shoes and accessories of the brand are sold all over the globe, being synonymous with sophistication and chic.
The emblem is built up of two letters “F.” One of them is given in its regular position, while the other is turned upside down. The letters are joined together by a single middle bar.
The drawback of the emblem is that it looks like the logo of a better-known fashion house, Chanel. By the way, the Gucci brand also uses a logo looking like a modified Chanel emblem.
Fabi is a family business producing Italian footwear. The company was founded by brothers Enrico and Elisio Fabi in 1965, and the history of the brand began with a small workshop in the Italian port city of Molfetta.
The first model of men’s shoeswas made by the brothers themselves, with the help of their wives and a relative, Gino Polidori. At first, the production was small, but by 1972 the sales increased significantly, and the company opened a factory of about 1200 square meters.
In the 1980s, Fabi began to look for new markets, and over time found a gold mine – the market of Russia and the CIS countries, as well as the Chinese market. Curiously enough, in Italy Fabi has only 3 branded stores, and one of them is located at the factory.
In 1993-1994 the Fabi brand launched its women’s collection. In the 1990s and 2000s sales kept growing and in December 2004 the Fabi headquarters and factory moved to a new building.
The word “Fabi” placed under the icon features a classic bold serif typeface.
The Fabi brand, which was established in 1965 in Montegranaro, is now known as a manufacturer of shoes, clothing, belts and other leather accessories.
The bold uppercase lettering from the primary Fabi logo is set in a heavy yet very elegant and sleek serif font with thick straight bars of the letters and thin elongated serif at their ends. The closest fonts to the one, used in this insignia, are, probably, Bodoni Std Bold, or WTC Our Bodoni Std Bold.
As for the color palette, here Fabi follows the trend of all the luxury fashion brands and uses plain black for all the elements, and white for the background. Although sometimes you can see the elegant logotype and the recognizable emblem executed in gold or silver, or white, and set against a black background.