Explay is a brand of the largest Russian manufacturer of digital multimedia devices. The company was founded in 2005 by Eduard Vaschenko, and the trademark was registered in 2007.
Explay was founded in 2005. Under this brand, it produced a line of various electronic devices, including navigators, voice recorders, e-books, cell phones, and tablet computers. Since its establishment and until 2007, the main direction has been wholesale of audio equipment. And since 2007 the priority direction became car GPS navigators. In a short period the company became a leader in sales of GPS navigation devices.
In the future, the range of products sold increased, under the brand Explay in the market of portable equipment began to produce: stereo headphones, e-books, photo frames, voice recorders, cell phones, smartphones, and tablets.
In 2012, the company began to deal with smartphones. “Firstborn” was the Explay Infinity phone, which became a “twin” of the Samsung Galaxy S II, but with a more attractive price. In this regard, the brand came to 4th place in the number of smartphone sales in Russia.
In 2015, Svyaznoy Group, which owns the brand, restructured Explay’s business, and in 2016 the company was sold to Fly, a Russian-British cell phone manufacturer. Explay ceased to exist, unable to withstand the growing competition in the telecommunications market.
What is Explay?
Explay is a technology company specializing in the development and production of consumer electronics, including smartphones, tablets, and accessories. With a focus on innovation and user experience, Explay aims to deliver high-quality and affordable products to its customers.
The Explay uses almost transparent grey on a white background, which gives its logo a slightly mysterious look. Grey is a neutral color, which can be used with any additional color and stay stylish.
The Explay wordmark is executed in a bold all-caps typeface, and the confident lines of the font balance the transparency of the logo colors. There is also a triangle “Play” button symbol between the letters “L” and “A”, which reflects the brand’s products specialty.
The light grey color and simplicity of the lettering make the Explay logo strict and timeless.