Essie is the name of an American nail polish brand, which was established in 1981 and named after its founder, Essie Weingarten. In 2010 the brand was acquired by the world’s most reputable company in the beauty segment, L’Oreal. Today the products of the American brand can be found in stores and beauty salons all over the globe.
Essie is a major global brand representing nail care products. The brand has a long and intense history, being established at the beginning of the 1980s in the USA, as a very small label, it grew into one of the most famous nail-care brands in the world. Essie is loved and advertised by many celebrities, including Madonna, Cindy Crawford, Jennifer Lopez, Sharon Stone, Barbra Streisand, and others.
The brand was acquired by L’Oreal in 2010, and this is when it became available to more people on all continents. The 2010s became the most prosperous years for the company, and finally, the Essie nail polishes, creams, and accessories became a true must-have for every luxury beauty salon.
The range of products represented by the brand has everything you may need for high-quality nail care: nail polishes, spa products, products for treatment, strengthening and restoring nails, cleansing and nourishing products, tools for manicure and pedicure, creams, scrubs, nail polish removers and much more.
What is Essie?
Essie is the nail and hand care cosmetics brand, which was established at the beginning of the 1980s in the United States. Since 2010 the brand is owned by L’Oreal, and its products are distributed in stores and salons of all continents.
As for the visual identity, Essie is loyal to the roots. The brand uses its original logo, created in 1981, under the direction of its founder, Essie Weingarten. Weingarten also managed to parent the square nail Polish bottle and started engraving the logotype right on the glass.
The Essie logo is an example of a very simple logotype – there is nothing but the name of the brand in a minimalist lowercase type. This simplicity and the shortness of the word “Essie” are great for the company as they make the logo easy to reproduce on the glass surface of the jars. As a result, the products have a highly distinctive look with the 3D wordmark on their surface.
The official color of the lowercase Essie wordmark is deep red, a color of love and passion, which depicts the brand’s idea of a real woman. Also, for advertising materials, the red logo is usually placed on a white background, creating a strong contrast and elevating the look of the simple concept.
The Essie logotype is executed in a classy and traditional sans-serif typeface; which is very similar to ITC Avant Garde Gothic Std Book, with both letters “E” horizontally stretched, and the “ssi” part slightly condensed.