ESET is an antivirus developing company, which was established in 1992 in Slovakia. Today the company is one of the most well-known and recognizable in the cybersecurity software segment.
The ESET abbreviation is formed from four words – “Essential Security against Evolving Threats”. This name is associated with the unique technological features of the products. ESET is the first antivirus software manufacturer to use proactive methods to detect new, previously unknown threats. Officially founded in 1992, ESET today has an extensive partner network and offices in around 200 countries around the world. The head office of the company is located in Bratislava, Slovakia.
A rectangular form with rounded corners appeared right from the very beginning. The emblem had a three-dimensional appearance and featured the name in a frame. The word “software” was printed underneath in smaller, but exactly the same font. Besides having an interesting angle of view, the logo also had a captivating green color palette. The color choice was not done by accident, as the green is always associated with safety and security which is what ESET is all about.
The ESET visual identity is simple yet well-recognizable across the globe, due to the wide use of its software.
The logo is composed of an emblem with the nameplate placed inside it. The ESET emblem is a horizontally located rectangle with its corners rounded.
It is vertically split into two equal parts — white and sea-blue. The emblem has a thick sea-blue framing, which is harmonized by the bold lines of the lettering.
The ESET wordmark is executed in a clean and neat sans-serif typeface, with “S” and “T” capitalized and both “E” in the lowercase. The first half of the inscription is drawn in sea-blue and placed on a white background, while the second half is white and located on a sea-blue part of the emblem.
The ESET badge resembles a pill and was drawn three-dimensional in its previous versions. The logo looks professional and modest, showing the company as the one, that values quality and security above all.