The Seiko Epson Corporation has been remarkably consistent in its branding. It has been using the same logo ever since the Epson brand was introduced more than 40 years ago.
The Seiko Epson Corporation was established in 1942 in Nagano as Daiwa Kogyo, Ltd. The name Epson, which is an abbreviation for “Son of Electronic Printer”), was coined in the summer of 1975 for a new family of printers.
The new printers got a new logo. It was simple and timeless, featuring only the brand name printed using a black color. For the font, the designers used a bold, sans-serif font that had smooth, solid strokes and straight cuts. The font resembled Cabrion Bold font. The minimal spacing between the letters and bold font created an image of a solid and trustworthy brand.
In 1994, the company decided to create an alternate logo. All they did is change the black color to a muted blue. Blue is often used by well-known brands as it is strongly associated with security, trust, intelligence, loyalty, and other positive features. This blue logo was used alongside a black version for many years to come.
The Epson logo is a simple wordmark sporting the brand name in capital letters (blue on a white background). The text “Exceed your vision” in black is given below.
The shade of blue featured on the primary logo has the following coordinates: Pantone 287, hex: #10218B. Black and silver (Pantone Cool Gray 8, hex: #A9A9A9) logos are also acceptable.
The corporate font is Helvetica Neue, which can be used in one of the following weights: Light, Roman, Medium, and Bold. The weight featured on the Epson logo is bold.