Epiphone is the name of the American brand, owned by Gibson and specialized in the manufacturing of musical instruments. The company was established in 1873 in Turkey and acquired by Gibson in 1957.
The Epiphone logo is as iconic as the brand’s guitars themselves. The minimalist script wordmark has been with the brand for the most part of its history and was barely changed.
The bold cursive typeface of the Epiphone inscription has a retro-style feeling yet looks strong and confident. The elongated tail of the letter “N” balances the two “P”s vertical bars and harmonized the logo. The dot above the letter “I” is slightly enlarged and adds playfulness and creativity to the company’s visual identity concept.
The start of the Epiphone logo is the first letter “E”. It is smooth and rounded, with diction to and shares middle bar. The brand uses it as a signifier and an icon for its website and it became an instantly recognizable symbol of a legendary music instruments manufacturer.
The monochrome palette of the Epiphone logo only elevates its timelessness and elegance, showing the brand as loyal to its heritage and legacy, yet stylish and progressive in terms of production.
What is Epiphone?
Epiphone is one of America’s oldest and most respected musical instrument manufacturers. Since 1873 the company has made instruments for all styles of popular music but is mostly known for its guitars. The brand is owned by Gibson since the end of the 1950s.
The bold custom logotype from the primary Epiphone badge is set in a very elegant yet confident designer typeface, which brilliantly represents the essence of the company, by the characters looking like the notes. The script title case lettering on the insignia is set in a slightly italicized cursive font with some stencils and bold lines. The closest font to the one, used for the Epiphone logo, is, probably, Enamelplate A, but with most contours modified.
As for the color palette of the Epiphone’s visual identity, it is set in black-and-white, a timeless combination, which stands for quality, professionalism, and progressive approach.