Epic Systems is considered the largest provider of electronic medical records and medical document management software in the United States. The company was established at the end of the 1970s, and today has grown into one of the most influential and reputable players in the world in its segment.
Founded in 1979 by Judith Faulkner, Epic Systems today is a huge name in the world’s medical software sector. The company was established in Wisconsin and is still headquartered in its state, moving just once, in 2005, to a neighboring city. The first investments in Epic were around 70 thousand USD, while today the revenue of the company is almost 3 billion USD.
Epic Systems collaborates with the world’s leading companies, such as Apple and Microsoft, in developing special soft for different platforms. The main specialization of the company is still medical software and electronic health records, which are used by more than 300 million people from all over the globe.
What is Epic Systems?
Epic Systems is the name of one of the largest healthcare software companies. Its electronic health record solutions, including MyChart, are used by more than 29% of acute care hospitals in the United States, and more than 305 million patients worldwide have Epic medical records.
In terms of visual identity, Epic Systems is pretty simple and direct. The logo of the company is based on the lettering, which is not accompanied by any graphical or decorative elements. The main power in this logo is its color, and the energy, given by the inclination of the letters.
The Epic Systems logo has two versions: the primary one, and the secondary, where the main logotype is accompanied by a motto. The main part is one and the same though, — a bold italicized “Epic” lettering in a heavy sans-serif typeface, set in a burgundy shade. The secondary version also comprises a tagline, saying “With the Patient at the Heart”, set in the lowercase of a lightweight delicate font.
The bold and dynamic lettering from the primary logo of Epic Systems is set in a slanted and extended geometric sans-serif typeface, which evokes a sense of strength and motion. The closest fonts to the one, used in this insignia, are, probably, Neue Helvetica Paneuropean 83 Extended Heavy Oblique, or Sequel 100 Wide 86.
As for the color palette of Epic Systems’ visual identity, it is based on the combination of white and burgundy, which elevated the feeling of progressiveness and strength in the company’s logotype. And evokes such feelings as confidence and trustworthiness.