The logo of Eibach Federn, a German manufacturer of automotive coil springs (OEM and racing), reflects the dynamic spirit of the company.
Today, Eibach, one of the globally recognizable manufacturers of spare parts for cars and sports cars, has production facilities in Europe (Finnentrop, Germany), North America (Corona, California, USA), and Asia (Shanghai, China), as well as storage facilities in Australia, England, Japan, and South Africa.In addition, the company serves customers in more than 80 countries worldwide through regional partners. But how and when did it all start?
The company was established in 1951, in Germany. It was born from a tiny production of car springs in a small hut at Rönkhausen station, opened by Heinrich Eibach in 1949. Over the years, it has come a long way from the production of the first industrial springs, made in a small village house, to today’s status as one of the leading companies in the development and production of technology and suspension systems in the automotive industry, as well as in several other industries.
What is Eibach?
Eibach is the name of a European company, which was established in Germany in 1951, and is engaged in the production of automotive coil springs, along with chassis and suspension systems. Today the company operates globally, with its production facilities in Europe, the USA, and China.
To understand the meaning of Eibach logo, it is important to learn more about the promise Eibach makes to its customers. According to the company, they create their products “to meet the extreme requirements of racing.” They emphasize that their products are in no way like the chassis of a production vehicle where the minimum cost is one of the most important requirements.
In what way is this idea reflected in the logo?
The unusual rounded shape of the initial “E” seems to have been inspired by the road. The glyph has an elongated end stretching under all the other letters. It is white with red squares. The squares form a dynamic pattern inspired by “a lower, more muscular, more athletic stance” the company’s products are supposed to deliver.
The logo is given in white over the bright red background.
The previous logo featured a somewhat similar wordmark, although you could see several notable differences. Instead of the red squares, there was the word “Springs.” Also, the old Eibach Federn logo featured a calmer, darker shade of red than the current one.
The stylish and progressive lettering from the primary Eibach logo is set in a slanted geometric sans-serif typeface with custom horizontally extended contours of the letters, evoking a sense of motion and energy. The closest fonts to the one, used in this insignia, are, probably, Serpentine Sans Bold Oblique, or Quub Black Italic a rounded, with the first capital letter “E” completely modernized.
As for the color palette of the Eibach visual identity, it is based on a deep and bright shade of red, a color of passion, energy, and power, which always looks actual, representing the strength and determination of the company.