Efes is the most popular and most loved beer brand in Turkey. It was first produced in 1969 by Izzet Özilhan and Kamil Yazici after the foundation of Turkey’s first privately-opened brewery. It is the only true Turkish beer representing the country in the global arena. The brand is now managed by Andalou Group.
The Efes logo has a classic beer brand logo design, starting with its color scheme (blue, gold and white) and finishing with barley spikes on the emblem.
The white thick lettering is located on a light blue background and framed in gold. The frames shape looks modern and contemporary, with two spikes coming out of it.
The Efes logo aims to show the dynamic and authentic identity of the brand and its value of quality and taste of the product.
The Interbrand design bureau is responsible for the last version of Efes logo. They did a good job creating the brands new dynamic look which is now rolling in Turkey and 80 territories across the world.