Eden Park is a renowned French fashion company known for its distinctive blend of casual and elegant styles. The brand was founded by Franck Mesnel and Eric Blanc, both former rugby players, which influences its sporty yet sophisticated aesthetic. Eden Park primarily operates in the fashion industry, offering a wide range of clothing and accessories for men, women, and children. Its operations extend globally, with a strong presence in Europe, Asia, and the Middle East. The company’s signature logo, a pink bow tie, symbolizes its unique approach to fashion, combining elements of rugby culture with high-end design.
Eden Park was founded in 1987 by Franck Mesnel and Eric Blanc, both former rugby players for the French national team. The name “Eden Park” is derived from the famous rugby stadium in New Zealand, symbolizing the founders’ love for the sport. From its inception, the brand set itself apart by incorporating rugby-inspired elements into its designs, creating a unique niche in the fashion world.
One of Eden Park’s significant achievements is its successful expansion into international markets. By the early 2000s, the brand had established a strong presence in Europe, particularly in France, the United Kingdom, and Italy. The company’s stylish and high-quality clothing attracted a loyal customer base, enabling it to open flagship stores in major cities such as Paris, London, and Milan. Additionally, Eden Park’s collaborations with various sports teams and events have bolstered its reputation as a brand that seamlessly blends fashion with sport.
In recent years, Eden Park has continued to innovate and expand its product line, including casual wear, formal attire, and accessories. The company’s commitment to quality and style has earned it a prestigious position in the fashion industry. Today, Eden Park remains a prominent player in the market, known for its distinctive pink bow tie logo and its ability to merge the worlds of rugby and fashion seamlessly. The brand’s ongoing success is a testament to its founders’ vision and the enduring appeal of its unique aesthetic.
What is Eden Park?
Eden Park is a French fashion company known for its unique blend of sporty and elegant styles. Founded by former rugby players, the brand is distinguished by its rugby-inspired designs and its iconic pink bow tie logo. Eden Park operates globally, offering a diverse range of high-quality clothing and accessories.
The first logo of Eden Park showcases a stylish, navy blue oval with a thin white outline, which gives it a classic and sophisticated look. At the top of the logo, there is a prominent pink bow tie, which serves as a unique and distinguishing element of the brand. This bow tie is simplistic in design, with clean lines and a soft pink color that contrasts beautifully against the dark background. The pink bow tie symbolizes elegance and a touch of playfulness, setting the tone for the brand’s identity.
Beneath the bow tie, the text “Eden Park” is displayed in a bold, white serif font, which exudes a sense of tradition and timelessness. The letters are evenly spaced and well-proportioned, ensuring readability and visual balance. Positioned in the center is an illustration of a rugby player in action, rendered in a minimalistic style with thin white lines. This figure adds a dynamic and sporty element to the logo, reflecting the brand’s roots in rugby and its connection to athletic excellence.
The second logo of Eden Park maintains the same core elements but presents them in a slightly different arrangement. The navy blue background remains, providing a rich and solid base for the other elements. The pink bow tie is centrally positioned between the words “Eden” and “Park,” which are now displayed in a sleek, modern serif font. The font choice retains the brand’s classic appeal while introducing a more contemporary feel. Below the main text, the phrase “RUGBY LEGEND” is written in a refined, uppercase font, with a small rugby ball icon integrated into the design, replacing the “O” in “LEGEND.”
This evolution of the logo reflects Eden Park’s growth and modernization while staying true to its heritage. The consistent use of the pink bow tie and the navy blue color scheme ensures brand recognition, while the updated typography and layout convey a forward-looking attitude. The inclusion of “RUGBY LEGEND” underscores the brand’s proud association with the sport and its storied history. Overall, both logos effectively communicate Eden Park’s identity as a blend of elegance, tradition, and sporting excellence.
The lettering “Eden Park” on the top features an elegant serif type. On the one hand, it has traditional proportions, on the other, each serif has a refined shape. While in most logotypes either all the letters are capitals or all the letters are lowercase, the name of the brand here follows grammar rules. Only the initials are capitalized.
The word “Paris” forming the second line has a more generic look due to the all-caps sans serif type. There is an elegant pink bow tie between the words “Eden” and “Park.”