Dynatrace is a global technology company that provides a neural network-based platform to monitor and optimize application performance, development and security practices, IT infrastructure, and user interaction for enterprises and government agencies worldwide. The company has been named a leader in the Gartner 2022 Magic Quadrant for APM and observability.
APM is the practice of proactively monitoring many aspects of an application environment to identify and correct problems before they become serious. Today, many services provide this kind of monitoring, if one platform stands apart. Namely, Dynatrace.
Dynatrace is a neural network-based platform for monitoring and managing application and infrastructure performance. And it is the use of AI that differentiates the platform from its competitors. Dynatrace is the only fully automated neural network-based solution that combines software and infrastructure monitoring with customer experience.
Key features of the platform include anomaly detection, root cause detection, network process monitoring, log record analysis, cross-team collaboration, AI support, and more.
Dynatrace integrates software and infrastructure monitoring, making the customer experience enjoyable and flawless. Because Dynatrace is the leader in APM, the solution easily optimizes the availability and response time of your application.
The world’s leading companies, including 72 Fortune 100 companies, trust Dynatrace to optimize customer experience, accelerate innovation, and modernize IT operations with absolute confidence.
What is Dynatrace?
Dynatrace is the name of an APM (Application Performance Monitoring) tool. It supports the monitoring of various programming languages and can work both from the cloud and on-premise. Dynatrace provides observability for both SaaS and managed service deployment models in partnership with service providers including AWS, Microsoft Azure, Google Cloud Platform, and others.
In terms of visual identity, Dynatrace follows all the design principles of logo composition for technological companies and all the recent trends, such as readability, simplicity, and digitalization.
The Dynatrace logo is composed of two parts: the graphical emblem, which is also the signifier and the icon of the brand, and the minimalistic lettering, set in the lowercase. The emblem of the company is a stylized multicolor box, drawn in two smooth elements with the use of green, blue, and purple shades. The flat plain colors of the emblem’s parts together create a three-dimensional laconic image, which looks super stylish and neat.
The lowercase lettering from the primary Dynatrace logo is set in a futuristic medium-weight sans-serif typeface with some customized elements. However, the basis of the designer font is somewhat close to such commercial types as AmpleNuSoft, or Metrica.
As for the color palette of the Dynatrace visual identity, it is very joyful and vivid. Composed of two shades of green, blue and purple, the scheme represents all the huge possibilities of the service, and the professionalism of the team standing behind it.