The wings and anchor on the Dockers logo were inspired by the company’s West Coast roots and maritime style. The core product, khaki pants, was based on the clothes originally worn by British longshoremen.
For almost two decades since 2000, the company was using a comparatively minimalistic logo featuring an anchor, four horizontal bars, and the name of the brand. However, in 2018, the brand reintroduced its older logo, which was somewhat more complicated. The original stencil was made by designer Milton Glaser known for his works for the “I *heart* New York” campaign. The updated label appears on all the products, from shoes to belts, wallets, and other apparel.
What is Dockers?
Dockers is a renowned fashion brand that specializes in casual clothing for men. Known for their iconic khaki pants, Dockers offers a wide range of stylish and comfortable apparel, including shirts, shorts, and accessories. With a focus on quality and versatility, Dockers is a go-to brand for those seeking timeless and effortless style.