Digital Playground is an old studio from North America. They are owned by the Canadian conglomerate MindGeek, although much of the work is done in the United States. DP is considered one of the biggest and most successful film studios on the continent, with few competitors.
Digital Playground was founded in 1993 by the American businessman called Joone. The horse has been their usual symbol since then, as an embodiment of strength, endurance and such qualities. The company entered somewhat of a decline in 2012, because of the introduction of many new suppliers on the market.
The original Digital Playground logo, designed in 1997, had kind of an Art-Decoish mood, as the elements, depicted on the badger were all tall and had interesting patterns. The logo was composed of a vertically oriented solid black rectangle, a narrowed yet still large “DP” monogram with white letters decorated by small black dots, and a white silhouette of a horse, running in between the characters and having its body patterned with thin vertical lines. The image was underlined by a two-leveled wordmark in a classy sans-serif font.
The redesign of 2005 has completely changed the style of the Digital Playground’s visual identity, making it sharper and more progressive. This time the composition was stretched in one horizontal line, with the bold slanted uppercase lettering written in white against a solid black narrow banner, with the two parts of the inscription separated by a large emblem, which depicted a gray horse head, overlapped by the “DP” abbreviation.
The newer logo is more compact. The acronym became the centerpiece of the logo. It’s bigger, colored red now and made in a new style. The letters aren’t as tall now, but they are still pretty abrupt and rounded. They are positioned as if the ‘D’ is in front of the ‘P’ and blocks part of the latter’s left side. In the former’s left side, there’s a big imprint of a horse’s head.
‘DigitalPlayground.com’ is written the length of the acronym below the main elements. The color is black here, and the letters are sharper. They also like to put this bit on the acronym’s right in full height, on occasions.