Coltorti Boutique is the name of an Italian fashion retailer, which was established in 1934. Today the boutique is present not only in Italy and the USA but all over the globe due to its online platform, where all the latest trends in clothing, accessories, and shoes for both men and women are available.
The visual identity of the e-commerce platform is minimalist and modern. The text-based logo, executed in a monochrome palette, represents a strong and stable fashion brand, which values quality and style above all.
The black lettering on a white background reflects a reliable company and evokes a sense of expertise and authority. The most elegant color combination suits perfectly to all fashion-related businesses and looks powerful and at the same time modest when placed on the branded packaging.
The clean lines and traditional color scheme make the Coltorti logo timeless and always actual, accenting on values of beauty and confidence, and showing the retailer’s intention to bring beauty to the world.
The wordmark in all capitals is executed in a bold sans-serif typeface, which is very similar to Optima Nova Bold SC, designed by Herman Zapf in the 1960s. The font has an interesting history of creation, as it was inspired by Santa Croce Church of Florence. The designer was visiting it in 1950 and fell in love with the architecture of the building.
Being one of the iconic typefaces, Optima Nova evokes a sense of confidence and elegance, showing the style and luxury of the company using it for its visual identity.
A luxury European online fashion retailer boasts a wide selection of high-end clothing and accessories for men and women from all the world’s most prestigious fashion brands.
Being a part of an Italian Ikonic Group, the e-commerce platform offers a worldwide delivery service and a 14-day window for returns and exchanges.
The retailer said the catalog includes thousands of dresses, tops, bottoms, and coats for ladies along with shirts, pants, and jackets for men. The platform also boasts a rich selection of shoes and bags for any occasion.
There is also a constantly updated sale section on the website, where you can get a luxury outfit with up to 50% discount.