The Clinique logo has remained pretty much the same throughout the company’s history.
In the current logo, you can see the word “Clinique” in a seemingly simple type. At first glance, it may look like a generic serif type. If you take a closer look, though, you will notice that the glyphs have an unusual artistic touch. The width of the strokes forming the letters fluctuates in an unpredictable way. It appears to have been written over the surface of the water.
If this wordmark could talk, it would say “custom,” “soft,” and “innovative.” All three words seem to echo the core values of the brand.
You can also come across a version dominated by the large, bold letter “C.”
While the Clinique logo is typically given in black and white, there is also an older version combining white and a grayish teal.