CIMB (Commerce International Merchant Bankers) is the name of a Malaysian bank, which was established in 2006 and today operates across 18 countries of the region through its branches and ATMs. The yearly revenue of a financial company is about 5 billion USD.
CIMB is one of the most reputable Malaysian financial organizations, which was established at the beginning of the 2000th. The bank was created as a result of a merger of several smaller banking institutions, with Bian Chiang Bank, established in 1924, as the oldest one.
Today CIMB operates in several countries of the region, including Malaysia, Indonesia, Thailand, and others, with more than a thousand branches serving over 16 million clients.
What is CIMB?
CIMB is an abbreviation, standing for the Commerce International Merchant Bankers, a financial group, established in Malaysia in 2006. Today it is one of the largest financial institutions in the region, with several subsidiaries and subdivisions, focused on providing such services as consumer, corporate, and investment banking, along with investment and asset management and Islamic banking.
The original acronym consisted of just black letters. They were all lowercase and very narrow. Except for black, there was also some measure of grey outlining. Below the wordmark, there was the company’s full name, written in black sans-serif capital letters.
The following design was simpler: it’s just the acronym made of purple serif letters – this time completely capital. Beneath, there was a thick red stroke with pointed tips.
In 2006, they adopted a new design. It was much like the one they started using in 2008, except most elements here were dark blue (with some turquoise inside the emblem).
CIMB Bank was established in 2006, and its logo was designed in the same year. The bank’s visual identity featured a solid geometric emblem with all-caps lettering on the right. The inscription is executed in two different weights of one sans-serif typeface with clean straight lines.
The CIMB emblem boasts a solid burgundy square with a white and red arrow, pointing right, on it. It symbolizes movement, growth, and wealth.
The wordmark of the CIMB Bank uses one sans-serif typeface for both parts, though the first has its letters bold and thick, and the second — light and delicate. The typeface of the inscription is very close to the famous Avenir font family.
The main color of the CIMB palette is burgundy. It stands for confidence, luxury and power, and with the added red and white details it evokes a sense of professionalism and loyalty.