While the logo of China Southern Airlines Company Limited has gone through at least three modifications, it has always used one and the same flower symbol.
China Southern is one of the largest airlines in China and the world. It has code-share agreements with 20 other carriers. China Southern has four stars according to SkyTrax. The company is headquartered in Guangzhou, China. The main departure airports are: Baiyun, Guangzhou, and Beijing Capital.
The company was founded in 1989. For several years, it mastered domestic flights, but five years later began to operate international and intercontinental routes. The first long-haul flight was to Europe, with refueling in Beijing. The company then expanded its network of interests to the West Coast of the United States. The flight to Los Angeles across the Pacific is considered China Southern Airlines’ longest nonstop route. And in 2000, two intercontinental flights to Australia were launched at once.
The Chinese government chose China Southern Airlines as the project to reorganize the country’s aviation infrastructure.
Today China Southern Airlines flights depart from 109 airports. The most popular are Baiyun, Shenzhen, Urumqi, Hongqiao and Changsha. The most popular aircraft used on China Southern Airlines routes are Boeing 737-800, Airbus A320, Airbus A321, Airbus A319, Airbus A330-300.
What is China Southern?
China Southern is the name of one of the largest airlines in China. It was founded in 1989 and is part of China Southern Air Holding Company. It operates flights to more than 140 cities around the world. The airline’s fleet includes more than 300 Boeing and Airbus aircraft. China Southern Airlines operates international and domestic flights to more than 600 destinations.
The original China Southern logo showcased the stylized red flower, which was rather large.
The flower grew much smaller and was placed on the tail of an aircraft. The tail, in its turn, was placed inside a blue circle. The lettering “China Southern” could be seen to the right.
The circle was gone, while the tail of the aircraft grew larger. The type featured in the wordmark grew lighter, although its overall style preserved.
The elegant uppercase lettering from the primary logo of China Southern Airlines is set in a fancy and sophisticated sans-serif typeface with the bars of the letters slightly flared to their ends. The closest fonts to the one, used in this insignia, are, probably, Luxerie Bold, or Highfield Regular, with some minor modifications of the characters’ contours.
As for the color palette of the China Southern Airlines, it is based on the combination of two shades of blue, red and white, which looks very fresh and at the same time stylish and delicate. Red here is a symbol of passion and professionalism, while both shades of blue and white represent air and the purpose of the company.